Beauty · channel analysis

TheMakeupChair - what's actually working, and what isn't

Beauty · 8-min uploads · 1.5M subscribers · started 2010 · ~0.6/week
Est. ad revenue$82–$327/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 177 most recent of 1K long-form uploads. One of the beauty YouTube channels we track. Visit TheMakeupChair on YouTube →

In TheMakeupChair's own words
Hello and Welcome to the TheMakeupChair channel! My name is SineadyCady or just Sinead. I'm a makeup artist and author of the makeup book - "The Makeup Chair Handbook" This channel is called "The Makeup Chair" for a reason. See when I have people sitting in my makeup chair it's not just to get...Based in IE

What are TheMakeupChair's average views?

This channel runs on hits: its top 10% of videos pull 51% of all views and its biggest is 100× the median, so the median upload (21K views) is the floor and the big numbers are the exception.

21K
median views
100×
top vs median
32%
hit rate (2×+)
51%
views from top 10%

What is TheMakeupChair's most popular video?

Its biggest hit is "Beginners Eye Makeup Tutorial Using One Matte and One Metallic | How To Apply Eyeshadow" at 2.1M views - 100× the channel median. The other top performers:

Video titleViews
Beginners Eye Makeup Tutorial Using One Matte and One Metallic | How To Apply Eyeshadow2.1M
Beginners Eye Makeup Tutorial | How To Apply Eyeshadow | TheMakeupChair313K
Easy Eye Makeup Using Two Eyeshadows | Monday Makeup Lessons262K

Which titles work best for TheMakeupChair - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Beginners Eye Makeup Tutorial Using One Matte and One Metallic | How To Apply Eyeshadow2.1M
Beginners Eye Makeup Tutorial | How To Apply Eyeshadow | TheMakeupChair313K
Easy Eye Makeup Using Two Eyeshadows | Monday Makeup Lessons262K
Eye Makeup Tips and Tricks for MATURE MAKEUP | How To Apply Eyeshadow on Mature skin225K
Beginners Eye Makeup Tutorial Using One Eyeshadow 5 Minute Makeup | How To Apply Eyeshadow Quickly181K
Beginners Eye Makeup Tutorial The ONLY eyeshadow you need | How to apply eyeshadow150K
Beginners Makeup Tutorial | How To Apply Foundation Concealer Powder | Foundation Routine144K
Beginners Eye Makeup Tutorial Using Three Matte | How To Apply Eyeshadow141K
Beginners Eye Makeup Tutorial SUPER Easy Step By Step | How To Apply Eyeshadow135K
Beginners Smokey Eye Makeup Tutorial | How To Apply Eyeshadow131K

And the uploads that underperformed for this channel:

Video titleViews
Friday Favourites & Fails | Old School Monthly Favourites | February8K
GRWM My Go To Hair & Makeup QUICK ROUTINE for Spoonies Or Beginners8K
Full Glam Makeup Tutorial8K
Sabrina Carpenter Eye Makeup Tutorial (I wanna go blonde now!)8K
Hello October | Favourite Inspiring Book + Makeup and More...7K
EASY EYE MAKEUP TUTORIAL | "SCENE GIRL" MAKEUP | TheMakeupChair7K
I HAVE NO SPOONS7K
Eye Makeup Tutorial | How to apply OLD eyeshadows | TheMakeupChair7K
Beginner Friendly Makeup Tutorial Pumpkin Spice Latte Look | TheMakeupChair7K
Eye Makeup Brushes YOU NEED Top Three Must Haves for everyone & more!6K

The words that win for TheMakeupChair

These show up across its winners but barely in its flops - the angles this audience actually clicks: eyeshadow apply beginners tutorial using eye.

Which title patterns actually move the needle

Not a guess - the real view lift of each pattern across 177 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.

View lift by title pattern - TheMakeupChair
Has a number12% of videos
+60%
Speaks to "you"15% of videos
+40%
Starts How / Why / What6% of videos
-32%
An ALL-CAPS word42% of videos
-28%
The title formula for TheMakeupChair

Lean on has a number and speaks to "you" - they lift views the most on this channel. Go easy on starts how / why / what.

starts how / why / what drags views 32% below par here - worth easing off.

What keywords does TheMakeupChair rank on?

Weighted by views, the topics this channel actually pulls traffic on are: eye tutorial, apply eyeshadow, beginners eye, tutorial using, using matte, matte metallic, metallic apply, tutorial apply. These are the lanes it owns - and the ones a similar channel competes against.

How often does TheMakeupChair post, and when?

TheMakeupChair publishes about 0.6 videos a week, most often on Thu.

Views by day of week
Sun
20
Mon
35
Tue
23
Wed
28
Thu
46
Fri
23
Sat
2

How long are TheMakeupChair's videos?

Typical uploads run about 8 minutes. Broken down by length, its under 5 min videos perform best (42K median views) - the format worth leaning into on this channel.

Median views by video length
under 5 min
42K
5-10 min
22K
20 min+
22K
10-20 min
13K

How does TheMakeupChair compare to other beauty channels?

At 21K median views, TheMakeupChair runs above the typical beauty channel we track (18K). It is outperforming its niche.

How much money does TheMakeupChair make on YouTube?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, TheMakeupChair pulls roughly 54K long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $54-$217 a month in ad revenue (about $650-$2,601 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.

What should a channel like TheMakeupChair make next?

Copy what already works here, not generic advice: lean on the under 5 min format, ship on Thu, and build titles around its proven words (eyeshadow, apply, beginners). The median is the bar - the goal of every upload is to clear 21K views.

TheMakeupChair stats at a glance

Subscribers1.5M
Total views201M
Videos published1K
Avg views (of 177 analyzed)51K
Engagement rate24.2%
Uploads per week0.6
Typical length8 min
On YouTube since2010 (16 yrs)

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Public YouTube data for TheMakeupChair, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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