Beauty · head-to-head
NikkieTutorials VS 
bubzbeauty
Two beauty channels, compared on the numbers that actually move a video rather than subscriber vanity. NikkieTutorials sits at 15M subscribers with a typical 1.8M views per upload; bubzbeauty at 2.7M with about 238K. Below is the full head-to-head plus the titles that win for each.
On this data NikkieTutorials is the stronger performer of the two - it wins on both consistency (a 23% hit-rate, i.e. how often an upload beats 2x its own median) and reach (1.8M median views). The other channel isn't behind on size so much as on how reliably its uploads land.
| Metric | NikkieTutorials | bubzbeauty |
|---|---|---|
| Subscribers | 15M | 2.7M |
| Median views / video | 1.8M | 238K |
| Hit-rate (beats 2x median) | 23% | 13% |
| Top-video share | 37% | 41% |
| Est. ad revenue / mo | $7K–$28K | $773–$3K |
| Uploads / week | 0.6 | 0.5 |
| Typical length | 19 min | 8 min |
| Started | 2008 | 2007 |
The words that keep showing up in each channel's winning titles differ too: NikkieTutorials leans on coming out, makeup challenge, jeffree star, power makeup, while bubzbeauty leans on diy mask, tummy tuck, fashion haul, skincare routine. Open either channel for the full breakdown of what wins versus flops.