Beauty · channel analysis

Mixed Makeup - what's actually working, and what isn't

Beauty · 29-min uploads · 1.5M subscribers · started 2013 · ~1.6/week
Est. ad revenue$187–$748/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 172 most recent of 2K long-form uploads. One of the beauty YouTube channels we track. Visit Mixed Makeup on YouTube →

In Mixed Makeup's own words
Mixed Makeup was founded by Susan Yara with a focus on skincare and beauty. She began her career as an on-camera news reporter in NYC, then found herself in the digital world as a reporter and host at Forbes.com where she helped create the Forbes Video Network. Her media career continued at PEOPLE...Based in US

How does Mixed Makeup perform on YouTube?

This channel runs on hits: its top 10% of videos pull 39% of all views and its biggest is 21.5× the median, so the median upload (18K views) is the floor and the big numbers are the exception.

18K
median views
21.5×
top vs median
23%
hit rate (2×+)
39%
views from top 10%

What is Mixed Makeup's most popular video?

Its biggest hit is "New TINTED Sunscreen from NATURIUM! All About Dew Glow Tinted Moisturizer SPF 50+" at 387K views - 21.5× the channel median. The other top performers:

Video titleViews
New TINTED Sunscreen from NATURIUM! All About Dew Glow Tinted Moisturizer SPF 50+387K
Life Update: Am I Getting Divorced?156K
Money Tips & Wealth Hacks with Vivian Tu (@Your.RichBff) | My Life Online with Susan Yara Podcast146K

Which titles work best for Mixed Makeup - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
New TINTED Sunscreen from NATURIUM! All About Dew Glow Tinted Moisturizer SPF 50+387K
Life Update: Am I Getting Divorced?156K
Money Tips & Wealth Hacks with Vivian Tu (@Your.RichBff) | My Life Online with Susan Yara Podcast146K
Sex Therapist Reveals Secrets to Better Relationships & Hotter Sex127K
Reacting to Ariana Grande's Skincare & Makeup Routine with a Pro Makeup Artist! | Susan Yara98K
Best Products for Dry Skin! (Morning Skincare Routine)96K
How Women Can Have Better Sex: The Truth About Libido & Intimacy with Dr. Amy Pearlman88K
The Art of Seduction, Dating Mistakes, & Sex on the First Date | Shan Boodram | Glowlab Podcast83K
My Updated Skincare Routine for Melasma & Dark Spots77K
What Korea Gets Right About Beauty Treatments with Vanessa Lee, RN76K

And the uploads that underperformed for this channel:

Video titleViews
Top 8 Plastic Surgery Myths Debunked!9K
Best Facial in London? Getting a FACESTIM Facial with Teresa Tarmey!9K
How to Grow Your Beauty Business on Social Media with Vanessa Lee, RN | Susan Yara Podcast8K
Breaking Down Skincare Myths & Ingredients at the Naturium x Sephora Australia Launch | GlowLab Pod8K
The Biggest Plastic Surgery Trends Right Now: Fat Transfer, GLP-1s & More | GlowLab Podcast7K
Why Influencers Need Talent Managers | My Life Online With Susan Yara7K
Dr. Miami Explains BBLs: Safety, Recovery, & Results | GlowLab Podcast7K
Stop Ignoring Your Pelvic Floor! Expert Therapy & Tips for Women | GlowLab with Susan Yara7K
What is Postpartum Anxiety? Reproductive Psychiatrist Dr. Sarah Oreck Explains7K
Get Ready With Me to Get My First Mammogram! | Susan Yara7K

The words that win for Mixed Makeup

These show up across its winners but barely in its flops - the angles this audience actually clicks: skin.

Which title patterns actually move the needle

Not a guess - the real view lift of each pattern across 172 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.

View lift by title pattern - Mixed Makeup
Uses (brackets)10% of videos
+76%
Has a number15% of videos
+41%
Starts How / Why / What16% of videos
-37%
Asks a question20% of videos
-33%
Best / top / worst / ultimate13% of videos
+24%
The title formula for Mixed Makeup

Lean on uses (brackets) and has a number - they lift views the most on this channel. Go easy on starts how / why / what.

starts how / why / what drags views 37% below par here - worth easing off.

What keywords does Mixed Makeup rank on?

Weighted by views, the topics this channel actually pulls traffic on are: susan yara, skincare routine, glowlab podcast, life online, online susan, yara podcast, beauty susan, beauty treatments. These are the lanes it owns - and the ones a similar channel competes against.

How often does Mixed Makeup post, and when?

Mixed Makeup publishes about 1.6 videos a week, most often on Fri.

Views by day of week
Sun
12
Mon
3
Tue
12
Wed
4
Thu
52
Fri
84
Sat
5

How long are Mixed Makeup's videos?

Typical uploads run about 29 minutes. Broken down by length, its 10-20 min videos perform best (30K median views) - the format worth leaning into on this channel.

Median views by video length
10-20 min
30K
20 min+
19K
under 5 min
9K
5-10 min
7K

How does Mixed Makeup compare to other beauty channels?

At 18K median views, Mixed Makeup runs above the typical beauty channel we track (18K). It is outperforming its niche.

Mixed Makeup's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Mixed Makeup pulls roughly 124K long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $124-$495 a month in ad revenue (about $1,486-$5,944 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.

What should a channel like Mixed Makeup make next?

Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Fri, and build titles around its proven words (skin). The median is the bar - the goal of every upload is to clear 18K views.

Mixed Makeup stats at a glance

Subscribers1.5M
Total views155M
Videos published2K
Avg views (of 172 analyzed)28K
Engagement rate8.1%
Uploads per week1.6
Typical length29 min
On YouTube since2013 (13 yrs)

Want this read on your own channel?

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Public YouTube data for Mixed Makeup, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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