Beauty · channel analysis

Denitslava Makeup - what's actually working, and what isn't

Beauty · 15-min uploads · 8.3M subscribers · started 2015 · ~0.6/week
Est. ad revenue$7K–$26K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 180 most recent of 516 long-form uploads. One of the beauty YouTube channels we track. Visit Denitslava Makeup on YouTube →

In Denitslava Makeup's own words
Hi everyone! My name is Denitsa and I love everything about beauty and makeup :) If you like my videos, SUBSCRIBE :) INSTAGRAM: FACEBOOK: ♥ CONTACT ME ♥ E-mail:Based in US

Denitslava Makeup's YouTube stats: views and performance

This channel runs on hits: its top 10% of videos pull 39% of all views and its biggest is 12.4× the median, so the median upload (1.7M views) is the floor and the big numbers are the exception.

1.7M
median views
12.4×
top vs median
26%
hit rate (2×+)
39%
views from top 10%

What is Denitslava Makeup's most popular video?

Its biggest hit is "You Won't Believe What This KIDS MAKEUP Can Do!" at 21M views - 12.4× the channel median. The other top performers:

Video titleViews
You Won't Believe What This KIDS MAKEUP Can Do!21M
14 UNUSUAL Beauty Products You Won't Believe Exist19M
I Tried Following INDIAN BENGALI Bridal Makeup Tutorial15M

Which titles work best for Denitslava Makeup - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
You Won't Believe What This KIDS MAKEUP Can Do!21M
14 UNUSUAL Beauty Products You Won't Believe Exist19M
I Tried Following INDIAN BENGALI Bridal Makeup Tutorial15M
EXTRA GLAM Makeup Tutorial12M
MY BOYFRIEND spends $500 on BEAUTY PRODUCTS10M
10 UNUSUAL Beauty Products You Won't Believe Exist9.9M
ONE DIP MAKEUP CHALLENGE!9.5M
I Tried Following KOREAN Makeup Tutorial9.3M
TikTok Made Me Do This9.1M
Testing WEIRD VIRAL Beauty Hacks8.5M

And the uploads that underperformed for this channel:

Video titleViews
BIRTHDAY Makeup Tutorial | WEARABLE GLAM242K
Full Face NOTHING OVER $10 AFFORDABLE Makeup Tutorial237K
FOXY Eyes Makeup Tutorial - How To Make Your Eyes Look BIGGER234K
GLAM Smokey Eye that will TRANSFORM YOUR EYES!220K
SOFT Everyday Makeup Tutorial - Get Ready With Me216K
SOFT GLAM Glitter Makeup Tutorial210K
1 HOUR Makeup Transformation | Makeup Tutorial209K
Testing Out NEW MAKEUP 2020 - LET'S PLAY WITH MAKEUP201K
SUPER EASY Lilac Smokey Eye Makeup Tutorial196K
INSTAGRAM Makeup - DRIPPING RAINBOW Eye Makeup Recreation193K

Which title patterns actually move the needle

Not a guess - the real view lift of each pattern across 180 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.

View lift by title pattern - Denitslava Makeup
Has a number16% of videos
+114%
Speaks to "you"9% of videos
+80%
Short title (≤6 words)36% of videos
+71%
An ALL-CAPS word90% of videos
-32%
The title formula for Denitslava Makeup

Lean on has a number and speaks to "you" - they lift views the most on this channel. Go easy on an all-caps word.

an all-caps word drags views 32% below par here - worth easing off.

What keywords does Denitslava Makeup rank on?

Weighted by views, the topics this channel actually pulls traffic on are: beauty products, products believe, believe exist, unusual beauty, testing weird, beauty hacks, testing hacks, glam tutorial. These are the lanes it owns - and the ones a similar channel competes against.

How often does Denitslava Makeup post, and when?

Denitslava Makeup publishes about 0.6 videos a week, most often on Mon.

Views by day of week
Sun
43
Mon
55
Tue
39
Wed
15
Thu
14
Fri
8
Sat
0

How long are Denitslava Makeup's videos?

Typical uploads run about 15 minutes. Broken down by length, its 20 min+ videos perform best (3.7M median views) - the format worth leaning into on this channel.

Median views by video length
20 min+
3.7M
10-20 min
1.7M
5-10 min
497K

How does Denitslava Makeup compare to other beauty channels?

At 1.7M median views, Denitslava Makeup runs above the typical beauty channel we track (18K). It is outperforming its niche.

What is Denitslava Makeup's net worth and estimated earnings?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Denitslava Makeup pulls roughly 4.4M long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $4,386-$17,544 a month in ad revenue (about $52,632-$210,528 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.

What should a channel like Denitslava Makeup make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Mon. The median is the bar - the goal of every upload is to clear 1.7M views.

Denitslava Makeup stats at a glance

Subscribers8.3M
Total views2.2B
Videos published516
Avg views (of 180 analyzed)2.6M
Engagement rate3.7%
Uploads per week0.6
Typical length15 min
On YouTube since2015 (11 yrs)

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Public YouTube data for Denitslava Makeup, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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