Starling Makeup - what's actually working, and what isn't
Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 65 most recent of 115 long-form uploads. One of the beauty YouTube channels we track. Visit Starling Makeup on YouTube →
Starling Makeup's YouTube stats: views and performance
This channel runs on hits: its top 10% of videos pull 57% of all views and its biggest is 27.4× the median, so the median upload (219K views) is the floor and the big numbers are the exception.
What is Starling Makeup's most popular video?
Its biggest hit is "ASMR New Golden Glam Makeup on Mannequin - PatMcGrath, Gucci, Huda & More (Whispered)" at 6.0M views - 27.4× the channel median. The other top performers:
Which titles work best for Starling Makeup - and which flop?
Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:
And the uploads that underperformed for this channel:
The words that win for Starling Makeup
These show up across its winners but barely in its flops - the angles this audience actually clicks: mannequin whispered.
Which title patterns actually move the needle
Not a guess - the real view lift of each pattern across 65 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.
Lean on uses (brackets) - they lift views the most on this channel. Go easy on short title (≤6 words).
What keywords does Starling Makeup rank on?
Weighted by views, the topics this channel actually pulls traffic on are: glam mannequin, mannequin whispered, golden glam, asmr golden, glam application, real mannequin, asmr talking, application mannequin. These are the lanes it owns - and the ones a similar channel competes against.
How often does Starling Makeup post, and when?
Starling Makeup publishes about 0.3 videos a week, most often on Tue.
How long are Starling Makeup's videos?
Typical uploads run about 18 minutes. Broken down by length, its 20 min+ videos perform best (431K median views) - the format worth leaning into on this channel.
How does Starling Makeup compare to other beauty channels?
At 219K median views, Starling Makeup runs above the typical beauty channel we track (18K). It is outperforming its niche.
What is Starling Makeup's net worth and estimated earnings?
Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Starling Makeup pulls roughly 283K long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $283-$1,130 a month in ad revenue (about $3,390-$13,560 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.
What should a channel like Starling Makeup make next?
Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Tue, and build titles around its proven words (mannequin, whispered). The median is the bar - the goal of every upload is to clear 219K views.
Starling Makeup stats at a glance
| Subscribers | 459K |
| Total views | 103M |
| Videos published | 115 |
| Avg views (of 65 analyzed) | 504K |
| Uploads per week | 0.3 |
| Typical length | 18 min |
| On YouTube since | 2021 (5 yrs) |
Want this read on your own channel?
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Analyze your channel - free →Public YouTube data for Starling Makeup, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.