Makeup Things - what's actually working, and what isn't
Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 182 most recent of 482 long-form uploads. One of the beauty YouTube channels we track. Visit Makeup Things on YouTube →
How many views does Makeup Things actually get?
This channel runs on hits: its top 10% of videos pull 18% of all views and its biggest is 24.1× the median, so the median upload (162K views) is the floor and the big numbers are the exception.
What is Makeup Things's most popular video?
Its biggest hit is "ASMR Makeup on Mannequin 🎭 (No Talking) | ASMR RUMI Kpop Demon Hunters Makeup 💋 🎀 Satisfying Videos" at 3.9M views - 24.1× the channel median. The other top performers:
Which titles work best for Makeup Things - and which flop?
Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:
And the uploads that underperformed for this channel:
The words that win for Makeup Things
These show up across its winners but barely in its flops - the angles this audience actually clicks: mannequin.
What keywords does Makeup Things rank on?
Weighted by views, the topics this channel actually pulls traffic on are: watermelon talking, asmr watermelon, asmr mannequin, mannequin talking, demon hunters, talking asmr, kpop demon, hunters satisfying. These are the lanes it owns - and the ones a similar channel competes against.
How often does Makeup Things post, and when?
Makeup Things publishes about 3.5 videos a week, most often on Fri.
How long are Makeup Things's videos?
Typical uploads run about 21 minutes. Broken down by length, its 10-20 min videos perform best (212K median views) - the format worth leaning into on this channel.
How does Makeup Things compare to other beauty channels?
At 162K median views, Makeup Things runs above the typical beauty channel we track (18K). It is outperforming its niche.
How much does Makeup Things make? (estimated)
Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Makeup Things pulls roughly 2.4M long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $2,438-$9,752 a month in ad revenue (about $29,257-$117,029 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.
What should a channel like Makeup Things make next?
Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Fri, and build titles around its proven words (mannequin). The median is the bar - the goal of every upload is to clear 162K views.
Makeup Things stats at a glance
| Subscribers | 259K |
| Total views | 77M |
| Videos published | 482 |
| Avg views (of 182 analyzed) | 309K |
| Engagement rate | 2.2% |
| Uploads per week | 3.5 |
| Typical length | 21 min |
| On YouTube since | 2025 (1 yr) |
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