Beauty · channel analysis

Makeup By Nikki La Rose - what's actually working, and what isn't

Beauty · 40-min uploads · 541K subscribers · started 2013 · ~3.4/week
Est. ad revenue$2K–$9K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 181 most recent of 2K long-form uploads. One of the beauty YouTube channels we track. Visit Makeup By Nikki La Rose on YouTube →

In Makeup By Nikki La Rose's own words
Hi everyone! My name is Nikki La Rose, I'm a professional makeup artist with 18 years of experience in celebrity, editorial and TV makeup. I'm thrilled to share my tried-and-true tips and techniques with you all! The goal of my channel is to teach you step by step, how to do your makeup from a...Based in US

How does Makeup By Nikki La Rose perform on YouTube?

This channel runs on hits: its top 10% of videos pull 27% of all views and its biggest is 8.1× the median, so the median upload (97K views) is the floor and the big numbers are the exception.

97K
median views
8.1×
top vs median
10%
hit rate (2×+)
27%
views from top 10%

What is Makeup By Nikki La Rose's most popular video?

Its biggest hit is "My DRUGSTORE Holy Grails!" at 783K views - 8.1× the channel median. The other top performers:

Video titleViews
My DRUGSTORE Holy Grails!783K
LUXURY VS DRUGSTORE: Where to Spend Your Money!540K
Makeup TIPS EVERYONE Should Know!!!449K

Which titles work best for Makeup By Nikki La Rose - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
My DRUGSTORE Holy Grails!783K
LUXURY VS DRUGSTORE: Where to Spend Your Money!540K
Makeup TIPS EVERYONE Should Know!!!449K
The Very BEST of MAYBELLINE!335K
How to NOT HATE The Way Your Foundation Looks!331K
The Very BEST of L'Oréal!294K
15 NO FAIL Makeup Products!!!282K
BEGINNERS GUIDE: To FLAWLESS MAKEUP (DRUGSTORE ONLY!)269K
Allure BEST of Beauty...According to ME!261K
The Worst Makeup of 2024254K

And the uploads that underperformed for this channel:

Video titleViews
TESTING, REJECTING, REPURCHASING69K
New Rare Beauty Matte Foundation Review and Wear Test!!! "Selena Answers Your Number 1 Question!"68K
Testing, Rejecting and REPURCHASING!!!68K
A DECADE Later...What's Changed!?68K
NEW RELEASES I'm Skipping!!!66K
Back to Basics: How to Create an Eyeshadow Look (Beginner Friendly)65K
STEP BY STEP: Luxury AND DRUGSTORE Holiday Glam!64K
SKINCARE "EMPTIES"64K
What's in my Makeup Bag! Travel edition 63K
I Clean out my "ENTIRE" Pro Kit63K

Which title patterns actually move the needle

Not a guess - the real view lift of each pattern across 181 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.

View lift by title pattern - Makeup By Nikki La Rose
Best / top / worst / ultimate13% of videos
+64%
Speaks to "you"10% of videos
+30%
An ALL-CAPS word87% of videos
+27%
Has a number15% of videos
+26%
The title formula for Makeup By Nikki La Rose

Lean on best / top / worst / ultimate and speaks to "you" - they lift views the most on this channel.

What keywords does Makeup By Nikki La Rose rank on?

Weighted by views, the topics this channel actually pulls traffic on are: holy grails, luxury drugstore, drugstore spend, spend money, pro artist, these are, sephora savings, savings event. These are the lanes it owns - and the ones a similar channel competes against.

How often does Makeup By Nikki La Rose post, and when?

Makeup By Nikki La Rose publishes about 3.4 videos a week, most often on Fri.

Views by day of week
Sun
17
Mon
9
Tue
21
Wed
8
Thu
17
Fri
93
Sat
16

How long are Makeup By Nikki La Rose's videos?

Typical uploads run about 40 minutes. Broken down by length, its 20 min+ videos perform best (98K median views) - the format worth leaning into on this channel.

Median views by video length
20 min+
98K
10-20 min
88K

How does Makeup By Nikki La Rose compare to other beauty channels?

At 97K median views, Makeup By Nikki La Rose runs above the typical beauty channel we track (18K). It is outperforming its niche.

Makeup By Nikki La Rose's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Makeup By Nikki La Rose pulls roughly 1.4M long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $1,418-$5,673 a month in ad revenue (about $17,018-$68,071 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.

What should a channel like Makeup By Nikki La Rose make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Fri. The median is the bar - the goal of every upload is to clear 97K views.

Makeup By Nikki La Rose stats at a glance

Subscribers541K
Total views146M
Videos published2K
Avg views (of 181 analyzed)120K
Engagement rate13.5%
Uploads per week3.4
Typical length40 min
On YouTube since2013 (13 yrs)

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Public YouTube data for Makeup By Nikki La Rose, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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