Beauty · channel analysis

Lab Muffin Beauty Science - what's actually working, and what isn't

Beauty · 15-min uploads · 857K subscribers · started 2017 · ~0.4/week
Est. ad revenue$312–$1K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 180 most recent of 474 long-form uploads. One of the beauty YouTube channels we track. Visit Lab Muffin Beauty Science on YouTube →

In Lab Muffin Beauty Science's own words
I'm Michelle, a science educator and chemistry PhD from Sydney, Australia. I'm here to help you work out which beauty products are worth buying and which aren't, using science! I started Lab Muffin because I was frustrated that there weren't enough easy-to-understand explanations of the science...Based in AU

What are Lab Muffin Beauty Science's average views?

This channel runs on hits: its top 10% of videos pull 40% of all views and its biggest is 15× the median, so the median upload (120K views) is the floor and the big numbers are the exception.

120K
median views
15×
top vs median
27%
hit rate (2×+)
40%
views from top 10%

What is Lab Muffin Beauty Science's most popular video?

Its biggest hit is "Products I refuse to use (as a chemist)" at 1.8M views - 15× the channel median. The other top performers:

Video titleViews
Products I refuse to use (as a chemist)1.8M
Is hydration destroying your hair? The REAL science1.7M
Debunking the worst haircare advice on TikTok1.3M

Which titles work best for Lab Muffin Beauty Science - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Products I refuse to use (as a chemist)1.8M
Is hydration destroying your hair? The REAL science1.7M
Debunking the worst haircare advice on TikTok1.3M
Chemist Ranks Reddit's Top Skincare Products1.0M
Debunking the worst haircare misinformation on TikTok887K
Easy (5 Minute) DIY Vitamin C Serum | Lab Muffin Beauty Science863K
Rosemary oil for hair loss? How to spot bad science855K
Stop drying your hair wrong: the science766K
Does retinol in skincare even work?747K
Do You Need to Wear Sunscreen Indoors? An Analysis | Lab Muffin Beauty Science635K

And the uploads that underperformed for this channel:

Video titleViews
Is Benzene in Sunscreen Giving You Cancer? Lab Muffin Beauty Science53K
How do sunscreens really work? The science53K
Is High SPF Sunscreen Better? Lab Muffin Beauty Science52K
How Do Make-up Setting Sprays Work? | Lab Muffin Beauty Science49K
Scientist Breaks Down "Viral" 5 Minute Crafts Beauty Hacks | Lab Muffin Beauty Science48K
Damage-Reducing Hair Dryer: Panasonic Nanoe EH-NA98 (AD) | Lab Muffin Beauty Science48K
100K Subscriber Q&A + Makeup Routine (GRWM) | Lab Muffin Beauty Science47K
How to Protect Your Skin From Visible Light | Lab Muffin Beauty Science44K
Ion Boosted Skincare? Panasonic Skincare Tools (AD) | Lab Muffin Beauty Science42K
The Science of Bath Bombs | Lab Muffin Beauty Science40K

Which title patterns actually move the needle

Not a guess - the real view lift of each pattern across 180 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.

View lift by title pattern - Lab Muffin Beauty Science
Best / top / worst / ultimate13% of videos
+185%
An ALL-CAPS word11% of videos
+50%
Short title (≤6 words)15% of videos
+39%
Asks a question28% of videos
-30%
Uses (brackets)29% of videos
-22%
Has a number14% of videos
-15%
The title formula for Lab Muffin Beauty Science

Lean on best / top / worst / ultimate and an all-caps word - they lift views the most on this channel. Go easy on asks a question.

Surprise: asks a question costs this channel 30% here - the opposite of the usual "always do it" advice.

What keywords does Lab Muffin Beauty Science rank on?

Weighted by views, the topics this channel actually pulls traffic on are: debunking worst, skincare products, use chemist, worst haircare, chemist ranks, ranks skincare, skincare myths, rosemary oil. These are the lanes it owns - and the ones a similar channel competes against.

How often does Lab Muffin Beauty Science post, and when?

Lab Muffin Beauty Science publishes about 0.4 videos a week, most often on Mon.

Views by day of week
Sun
27
Mon
36
Tue
29
Wed
22
Thu
21
Fri
24
Sat
21

How long are Lab Muffin Beauty Science's videos?

Typical uploads run about 15 minutes. Broken down by length, its 20 min+ videos perform best (258K median views) - the format worth leaning into on this channel.

Median views by video length
20 min+
258K
5-10 min
104K
10-20 min
90K
under 5 min
40K

How does Lab Muffin Beauty Science compare to other beauty channels?

At 120K median views, Lab Muffin Beauty Science runs above the typical beauty channel we track (18K). It is outperforming its niche.

How much money does Lab Muffin Beauty Science make on YouTube?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Lab Muffin Beauty Science pulls roughly 206K long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $206-$826 a month in ad revenue (about $2,477-$9,907 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.

What should a channel like Lab Muffin Beauty Science make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Mon. The median is the bar - the goal of every upload is to clear 120K views.

Lab Muffin Beauty Science stats at a glance

Subscribers857K
Total views89M
Videos published474
Avg views (of 180 analyzed)212K
Uploads per week0.4
Typical length15 min
On YouTube since2017 (9 yrs)

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Public YouTube data for Lab Muffin Beauty Science, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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