Beauty ยท head-to-head

SaraBeautyCorner - DIY, Comedy, Makeup, Nail Art SaraBeautyCorner - DIY, Comedy, Makeup, Nail Art VS TheMakeupChair TheMakeupChair

Two beauty channels, compared on the numbers that actually move a video rather than subscriber vanity. SaraBeautyCorner - DIY, Comedy, Makeup, Nail Art sits at 11M subscribers with a typical 1.9M views per upload; TheMakeupChair at 1.5M with about 21K. Below is the full head-to-head plus the titles that win for each.

On this data SaraBeautyCorner - DIY, Comedy, Makeup, Nail Art is the stronger performer of the two - it wins on both consistency (a 42% hit-rate, i.e. how often an upload beats 2x its own median) and reach (1.9M median views). The other channel isn't behind on size so much as on how reliably its uploads land.

Metric SaraBeautyCorner - DIY, Comedy, Makeup, Nail Art TheMakeupChair
Subscribers 11M 1.5M
Median views / video 1.9M 21K
Hit-rate (beats 2x median) 42% 32%
Top-video share 59% 51%
Est. ad revenue / mo $2Kโ€“$10K $82โ€“$327
Uploads / week 0.2 0.6
Typical length 13 min 8 min
Started 2012 2010

The words that keep showing up in each channel's winning titles differ too: SaraBeautyCorner - DIY, Comedy, Makeup, Nail Art leans on life hacks, school supplies, hacks diy, diy projects, while TheMakeupChair leans on eye tutorial, apply eyeshadow, beginners eye, tutorial using. Open either channel for the full breakdown of what wins versus flops.

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