Business · head-to-head
Business Insider VS 
Shopify
Two business channels, compared on the numbers that actually move a video rather than subscriber vanity. Business Insider sits at 11M subscribers with a typical 504K views per upload; Shopify at 483K with about 9K. Below is the full head-to-head plus the titles that win for each.
It splits depending on what you care about. Shopify is the more consistent - a 31% hit-rate means a bigger share of its uploads break out past 2x its median. Business Insider has the bigger reach, pulling a typical 504K views against 9K. Consistent breakouts vs raw reach - pick your goal.
| Metric | Business Insider | Shopify |
|---|---|---|
| Subscribers | 11M | 483K |
| Median views / video | 504K | 9K |
| Hit-rate (beats 2x median) | 28% | 31% |
| Top-video share | 48% | 69% |
| Est. ad revenue / mo | $11K–$45K | $17–$66 |
| Uploads / week | 3.4 | 0.3 |
| Typical length | 18 min | 4 min |
| Started | 2009 | 2009 |
The words that keep showing up in each channel's winning titles differ too: Business Insider leans on world big, view above, life lessons, almost impossible, while Shopify leans on walkthrough demo, editions summer, announced summer, summer edition. Open either channel for the full breakdown of what wins versus flops.