Business Insider - what's actually working, and what isn't
Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 178 most recent of 8K long-form uploads. One of the business YouTube channels we track. Visit Business Insider on YouTube →
Business Insider's YouTube stats: views and performance
This channel runs on hits: its top 10% of videos pull 48% of all views and its biggest is 25.8× the median, so the median upload (504K views) is the floor and the big numbers are the exception.
What is Business Insider's most popular video?
Its biggest hit is "AWS AI Agents For Lyft: Getting Drivers Back On The Road Faster" at 13M views - 25.8× the channel median. The other top performers:
Which titles work best for Business Insider - and which flop?
Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:
And the uploads that underperformed for this channel:
Which title patterns actually move the needle
Not a guess - the real view lift of each pattern across 178 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.
Lean on best / top / worst / ultimate - they lift views the most on this channel. Go easy on has a number.
What keywords does Business Insider rank on?
Weighted by views, the topics this channel actually pulls traffic on are: world big, view above, life lessons, almost impossible, impossible limit, rise fall, are expensive, boot camp. These are the lanes it owns - and the ones a similar channel competes against.
How often does Business Insider post, and when?
Business Insider publishes about 3.4 videos a week, most often on Sat.
How long are Business Insider's videos?
Typical uploads run about 18 minutes. Broken down by length, its 10-20 min videos perform best (760K median views) - the format worth leaning into on this channel.
How does Business Insider compare to other business channels?
At 504K median views, Business Insider runs above the typical business channel we track (9K). It is outperforming its niche.
What is Business Insider's net worth and estimated earnings?
Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Business Insider pulls roughly 7.4M long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $7,368-$29,474 a month in ad revenue (about $88,422-$353,687 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.
What should a channel like Business Insider make next?
Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Sat. The median is the bar - the goal of every upload is to clear 504K views.
Business Insider stats at a glance
| Subscribers | 11M |
| Total views | 6.6B |
| Videos published | 8K |
| Avg views (of 178 analyzed) | 1.1M |
| Engagement rate | 2% |
| Uploads per week | 3.4 |
| Typical length | 18 min |
| On YouTube since | 2009 (17 yrs) |
Want this read on your own channel?
See which of your titles win, which topics are rising in your niche, and whether an idea will beat your own median - free.
Analyze your channel - free →Public YouTube data for Business Insider, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.