Business · head-to-head
Business Insider VS 
MyWifeQuitHerJob Ecommerce Channel
Two business channels, compared on the numbers that actually move a video rather than subscriber vanity. Business Insider sits at 11M subscribers with a typical 504K views per upload; MyWifeQuitHerJob Ecommerce Channel at 524K with about 18K. Below is the full head-to-head plus the titles that win for each.
It splits depending on what you care about. MyWifeQuitHerJob Ecommerce Channel is the more consistent - a 34% hit-rate means a bigger share of its uploads break out past 2x its median. Business Insider has the bigger reach, pulling a typical 504K views against 18K. Consistent breakouts vs raw reach - pick your goal.
| Metric | Business Insider | MyWifeQuitHerJob Ecommerce Channel |
|---|---|---|
| Subscribers | 11M | 524K |
| Median views / video | 504K | 18K |
| Hit-rate (beats 2x median) | 28% | 34% |
| Top-video share | 48% | 66% |
| Est. ad revenue / mo | $11K–$45K | $140–$561 |
| Uploads / week | 3.4 | 1.2 |
| Typical length | 18 min | 12 min |
| Started | 2009 | 2011 |
The words that keep showing up in each channel's winning titles differ too: Business Insider leans on world big, view above, life lessons, almost impossible, while MyWifeQuitHerJob Ecommerce Channel leans on amazon lost, lost control, fba sellers, all fba. Open either channel for the full breakdown of what wins versus flops.