Business · head-to-head
Business Insider VS 
CNN Business
Two business channels, compared on the numbers that actually move a video rather than subscriber vanity. Business Insider sits at 11M subscribers with a typical 504K views per upload; CNN Business at 748K with about 9K. Below is the full head-to-head plus the titles that win for each.
These two are unusually close on the headline metrics, so the edge is in the details below - cadence, video length, and which title patterns each one leans on.
| Metric | Business Insider | CNN Business |
|---|---|---|
| Subscribers | 11M | 748K |
| Median views / video | 504K | 9K |
| Hit-rate (beats 2x median) | 28% | 28% |
| Top-video share | 48% | 80% |
| Est. ad revenue / mo | $11K–$45K | $23–$92 |
| Uploads / week | 3.4 | 0.4 |
| Typical length | 18 min | 5 min |
| Started | 2009 | 2006 |
The words that keep showing up in each channel's winning titles differ too: Business Insider leans on world big, view above, life lessons, almost impossible, while CNN Business leans on bill gates, risk takers, anthony scaramucci, facial recognition. Open either channel for the full breakdown of what wins versus flops.