Cooking · channel analysis

Yummy Kitchen - what's actually working, and what isn't

Cooking · 3-min uploads · 2.6M subscribers · started 2015 · ~1.4/week
Est. ad revenue$70–$280/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 40 public uploads. One of the recipe youtube channels we track. Visit Yummy Kitchen on YouTube →

How does Yummy Kitchen perform on YouTube?

This channel runs on hits: its top 10% of videos pull 66% of all views, so the median upload (8K views) is the floor and the big numbers are the exception.

8K
median views
729.7×
top vs median
35%
hit rate (2×+)
66%
views from top 10%

What is Yummy Kitchen's most popular video?

Its biggest hit is "Garlic Butter Shrimp (Buttered Shrimp)! Garlic Buttered Tiger Prawns" at 5.6M views - 729.7× the channel median. The other top performers:

Video titleViews
Garlic Butter Shrimp (Buttered Shrimp)! Garlic Buttered Tiger Prawns5.6M
Spanish-style Bangus (Gourmet Bangus Sardine-style)2.4M
Pork Caldereta: A Hearty Filipino Comfort Food Classic1.9M

Which titles work best for Yummy Kitchen - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Garlic Butter Shrimp (Buttered Shrimp)! Garlic Buttered Tiger Prawns5.6M
Spanish-style Bangus (Gourmet Bangus Sardine-style)2.4M
Pork Caldereta: A Hearty Filipino Comfort Food Classic1.9M
Banana Pancake (Easy Recipe For a Yummy Banana Pancake)1.7M
MANGO GRAHAM RECIPE1.6M
Homemade Peanut Butter (pure peanut butter)934K
Tuna Patties | Canned Tuna Recipe| Ang Sarap Pala!809K
Garlic Pepper Beef: A Bold and Flavorful Favorite808K

And the uploads that underperformed for this channel:

Video titleViews
Mango Tapioca - Short Video1K
Bistek Tagalog (Beef Steak) Recipe | Classic Filipino Beef Steak with Onions1K
Turon with Langka Recipe | Crispy Filipino Banana Spring Rolls932
Buko Pandan Salad Recipe | Creamy, Refreshing & Easy Filipino Dessert399
Garlic Pepper Beef Recipe | Tender & Juicy Beef in Rich Garlic Pepper Sauce | Easy Dinner Recipe328
No Grill Pork Belly BBQ Recipe | Crispy, Juicy & Easy BBQ at Home (Oven & Pan Method)303
Escabeche Pompano277
No-Bake Macaroni Recipe | Creamy & Delicious Macaroni Without Oven185

The title patterns that win here

  • Words that show up in winners, not flops: butter.
  • Its winning titles run about 8 words; the ones that flop run 11. Shorter and sharper wins here.

What keywords does Yummy Kitchen rank on?

Weighted by views, the topics this channel actually pulls traffic on are: butter, garlic, shrimp, buttered, tiger, prawns, filipino, bangus. These are the lanes it owns - and the ones a similar channel competes against.

How often does Yummy Kitchen post, and when?

Yummy Kitchen publishes about 1.4 videos a week. Its views concentrate on Mon, Wed, Fri, and thin out on Thu. The single best-performing slot is Mon around 8:00.

Views by day of week
Sun
0
Mon
4K
Tue
0
Wed
3K
Thu
1K
Fri
2K
Sat
2K

How long are Yummy Kitchen's videos?

Typical uploads run about 3 minutes. Broken down by length, its under 5 min videos perform best (8K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
8K

How does Yummy Kitchen compare to other cooking channels?

At 8K median views, Yummy Kitchen sits below the typical cooking channel we track (22K) - there is headroom.

Yummy Kitchen's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Yummy Kitchen pulls roughly 46K long-form views a month, which at a typical $1-4 RPM works out to an estimated $46-$185 a month in ad revenue (about $552-$2K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Yummy Kitchen make next?

Copy what already works here, not generic advice: lean on the under 5 min format, ship on Mon, and build titles around its proven words (butter). The median is the bar - the goal of every upload is to clear 8K views.

Yummy Kitchen stats at a glance

Subscribers2.6M
Total views392M
Videos published2K
Average views / video258K
Engagement rate1.6%
Uploads per week1.4
Typical length3 min
On YouTube since2015 (11 yrs)

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Public YouTube data for Yummy Kitchen, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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