Cooking · channel analysis

Your Food Lab - what's actually working, and what isn't

Cooking · 10-min uploads · 7.2M subscribers · started 2016 · ~3.7/week
Est. ad revenue$8K–$31K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 288 public uploads. One of the cooking youtube channels we track. Visit Your Food Lab on YouTube →

In Your Food Lab's own words
Hi, I am Sanjyot Keer and I create detailed yet simplified delicious food videos. I am here to show you how diverse and beautiful Indian Cuisine is! I just want to put a smile on your face when ever you watch my videos or if you get excited, try cooking my recipes you might never go wrong! Happy cooking, Happy eating, Based in IN

Your Food Lab's YouTube stats: views and performance

This channel runs on hits: its top 10% of videos pull 45% of all views, so the median upload (321K views) is the floor and the big numbers are the exception.

321K
median views
35.4×
top vs median
24%
hit rate (2×+)
45%
views from top 10%

What is Your Food Lab's most popular video?

Its biggest hit is "Kaju Masala Dhaba Style Recipe | ढाबे जैसा काजू मसाला | Chef Sanjyot Keer" at 11M views - 35.4× the channel median. The other top performers:

Video titleViews
Kaju Masala Dhaba Style Recipe | ढाबे जैसा काजू मसाला | Chef Sanjyot Keer11M
Here's why 'COLD PRESSED OILS' are SIMPLY BETTER! 🤔8.2M
Is Curd Hot or Cold for the Body? | Chef Sanjyot Keer x Divyenndu x Radhika Apte4.2M

Which titles work best for Your Food Lab - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Kaju Masala Dhaba Style Recipe | ढाबे जैसा काजू मसाला | Chef Sanjyot Keer11M
Here's why 'COLD PRESSED OILS' are SIMPLY BETTER! 🤔8.2M
Is Curd Hot or Cold for the Body? | Chef Sanjyot Keer x Divyenndu x Radhika Apte4.2M
Veggies in Tandoori Sauce with Spinach Rice | Tandoori Veggies and Spinach Rice | Chef Sanjyot Keer4.2M
Did you know how the iconic Frankie was born in Mumbai, nearly 60 years ago? 😱 | Chef Sanjyot Keer3.9M
Quick & Tasty Chicken Curry in Minutes | Pressure Cooker Recipe | Instant Cooker Chicken Curry | ...3.6M
Creamy Mushroom with Lemon Coriander Rice | Creamy Mushroom and Lemon Coriander Rice | Chef Sanjy...3.4M
Panakam | Incredible Drinks of India Ep 1 | South India3.4M
VIRAL TRES LECHES CAKE in a MICROWAVE | Valentine's Special Recipe | Chef Sanjyot Keer2.5M
BEST CHILLI CHICKEN Recipe | Restaurant Style | Soft Chicken Tips | चिली चिकन रेसिपी | Sanjyot Keer2.5M

And the uploads that underperformed for this channel:

Video titleViews
Kaju Makhana Curry | NO ONION NO GARLIC Recipe | बिना प्याज़ लहसुन की काजू मखाना करी | Sanjyot Keer146K
3 INSTANT Modak Recipes Under 10 MINUTES | NO ADDED SUGAR | 3 झटपट और आसान मोदक | Chef Sanjyot Keer142K
If INDIAN CRICKETERS Were Dishes 🔥🍽️ | JATIN SAPRU X CHEF SANJYOT KEER141K
Chicken Tikka Rice Recipe | Quick & Healthy One-Pot Meal | चिकन टिक्का राइस | Chef Sanjyot Keer140K
Chicken Hakka Noodles Recipe | HOW TO CUT Vegetables & Chicken | चिकन हक्का नूडल्स | Sanjyot Keer139K
Pindi Chole Chaat with RADHIKA APTE & DIVYENNDU | Chef Sanjyot Keer138K
3-MUST TRY Raw Mango Chutney Recipes | ये ३ कच्चे आम की चटनी आपको जरूर बनानी चाहिए | Sanjyot Keer136K
PAHADI-STYLE Aloo Ke Gutke | UNIQUE Aloo Sabzi Recipe | झटपट आसान पहाड़ी आलू के गुटके | Sanjyot Keer134K
Why you should ALWAYS cook with LOVE | Chef Sanjyot Keer x Renuka Shahane130K
Winter Special Amritsari Fish Fry Recipe | Chaat Masala & Chutney | अमृतसरी फिश फ्राई | Sanjyot Keer129K

The title patterns that win here

  • Numbers pull the click here: 31% of its winners use one ("3-ingredient", "in 10 minutes") vs 10% of its flops.

What keywords does Your Food Lab rank on?

Weighted by views, the topics this channel actually pulls traffic on are: sanjyot, keer, chef, style, india, masala, incredible, drinks. These are the lanes it owns - and the ones a similar channel competes against.

How often does Your Food Lab post, and when?

Your Food Lab publishes about 3.7 videos a week. Its views concentrate on Wed, Sun, Fri, and thin out on Thu. The single best-performing slot is Wed around 13:00.

Views by day of week
Sun
25M
Mon
24M
Tue
14M
Wed
26M
Thu
11M
Fri
24M
Sat
17M

How long are Your Food Lab's videos?

Typical uploads run about 10 minutes. Broken down by length, its under 5 min videos perform best (529K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
529K
5-10m
250K
10-20m
260K
20m+
281K

How does Your Food Lab compare to other cooking channels?

At 321K median views, Your Food Lab runs above the typical cooking channel we track (22K). It is outperforming its niche.

What is Your Food Lab's net worth and estimated earnings?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Your Food Lab pulls roughly 5.1M long-form views a month, which at a typical $1-4 RPM works out to an estimated $5K-$20K a month in ad revenue (about $61K-$245K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Your Food Lab make next?

Copy what already works here, not generic advice: lean on the under 5 min format, ship on Wed, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 321K views.

Your Food Lab stats at a glance

Subscribers7.2M
Total views1741M
Videos published2K
Average views / video970K
Engagement rate2.4%
Uploads per week3.7
Typical length10 min
On YouTube since2016 (10 yrs)

Want this read on your own channel?

See which of your titles win, which topics are rising in your niche, and whether an idea will beat your own median - free.

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Public YouTube data for Your Food Lab, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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