Cooking · channel analysis

Hebbars Kitchen - what's actually working, and what isn't

Cooking · 2-min uploads · 8.0M subscribers · started 2015 · ~8.4/week
Est. ad revenue$2K–$8K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 99 public uploads. One of the best cooking youtube channels we track. Visit Hebbars Kitchen on YouTube →

In Hebbars Kitchen's own words
Hebbars Kitchen is all about Indian veg recipes. Learn interesting recipes in short videos and share your feedback with us. Email - [email protected] Website - http://hebbarskitchen.com/ Facebook - https://www.facebook.com/HebbarsKitchen Twitter - https://twitter.com/HebbarsKitchen Pinterest - https://www.pinteBased in AU

How does Hebbars Kitchen perform on YouTube?

This channel runs on hits: its top 10% of videos pull 75% of all views, so the median upload (38K views) is the floor and the big numbers are the exception.

38K
median views
237.5×
top vs median
32%
hit rate (2×+)
75%
views from top 10%

What is Hebbars Kitchen's most popular video?

Its biggest hit is "halwai style kaju katli recipe in 15 minutes | kaju barfi recipe | cashew burfi recipe" at 9.0M views - 237.5× the channel median. The other top performers:

Video titleViews
halwai style kaju katli recipe in 15 minutes | kaju barfi recipe | cashew burfi recipe9.0M
1 Minute Tomato Rice with Instant Premix Paste | Tomato Rice Premix for Lunch Boxes - Store 1 Month6.3M
homemade bounty chocolate bar recipe for kids - just 4 ingredients | chocolate bounty coconut bars6.1M

Which titles work best for Hebbars Kitchen - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
halwai style kaju katli recipe in 15 minutes | kaju barfi recipe | cashew burfi recipe9.0M
1 Minute Tomato Rice with Instant Premix Paste | Tomato Rice Premix for Lunch Boxes - Store 1 Month6.3M
homemade bounty chocolate bar recipe for kids - just 4 ingredients | chocolate bounty coconut bars6.1M
masala rice recipe - lunch box recipe | vegetable spiced rice | spiced rice with leftover rice4.0M
Instant Tomato Rasam in Pressure Cooker - Just 10 Mins | Quick & Easy One-Pot Tomato Saaru1.7M
beetroot cutlet recipe | beetroot tikki recipe | how to make beetroot patties1.6M
spicy butter garlic noodles pasta in 10 minutes | butter garlic spaghetti | garlic butter pasta1.5M
lemon coriander soup recipe | veg lemon and coriander soup | lemon coriander clear soup1.4M
KFC Style Veg Snacks Recipes - No Egg No Oven Snacks | Mock Meat Vegetarian Snacks - Kids Favorite1.2M
beetroot soup recipe | beetroot and carrot soup | बीटरूट सूप रेसिपी | beet soup recipe921K

And the uploads that underperformed for this channel:

Video titleViews
High Protein Paneer Tikka Bowl | Healthy Lunch in Minutes - Easy Veg Meal Recipe9K
High Protein Dal Palak Thepla Recipe - Protein Rich Roti for Kids | Travel Friendly Healthy Roti8K
Hot and Sour Soup Recipe - Perfect Spicy Soup for Rainy Days | Street Style Spicy Soup for Monsoon8K
Homemade Bhatura Recipe with Secret Tips and Tricks | No Fail Hotel Style Bhatura8K
Crispy Veg Manchurian Recipe | Dry Manchurian - Perfect Side Dish for Fried Rice and Hakka Noodles8K
No Besan Dhokla? Try This High Protein Oats Dhokla Instead! Instant Healthy Breakfast in 15 Minutes8K
Tomato Khara Pongal - Easy One Pot Breakfast Meal | New Style Healthy Breakfast Pongal Recipe8K
Biryani Style Tomato Pulao in Just One Pot - Healthy Lunch Idea | Tomato Rice Bath Recipe8K
Sugar Free Milk Kalakand Recipe | Healthy Indian Sweet with Jaggery | No Sugar Mithai8K
No Egg Bhurji Fried Rice with Paneer - Quick Lunch Box Idea Just 5 Mins | High Protein Veg Lunch Box8K

The title patterns that win here

  • Numbers pull the click here: 45% of its winners use one ("3-ingredient", "in 10 minutes") vs 15% of its flops.

What keywords does Hebbars Kitchen rank on?

Weighted by views, the topics this channel actually pulls traffic on are: style, rice, lunch, minutes, burfi, just, kaju, cashew. These are the lanes it owns - and the ones a similar channel competes against.

How often does Hebbars Kitchen post, and when?

Hebbars Kitchen publishes about 8.4 videos a week. Its views concentrate on Sun, Mon, Fri, and thin out on Sat. The single best-performing slot is Sun around 9:00.

Views by day of week
Sun
778K
Mon
364K
Tue
183K
Wed
223K
Thu
138K
Fri
226K
Sat
10K

How long are Hebbars Kitchen's videos?

Typical uploads run about 2 minutes. Broken down by length, its 5-10 min videos perform best (543K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
38K
5-10m
543K

How does Hebbars Kitchen compare to other cooking channels?

At 38K median views, Hebbars Kitchen runs above the typical cooking channel we track (22K). It is outperforming its niche.

Hebbars Kitchen's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Hebbars Kitchen pulls roughly 1.4M long-form views a month, which at a typical $1-4 RPM works out to an estimated $1K-$5K a month in ad revenue (about $16K-$66K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Hebbars Kitchen make next?

Copy what already works here, not generic advice: lean on the 5-10 min format, ship on Sun, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 38K views.

Hebbars Kitchen stats at a glance

Subscribers8.0M
Total views3156M
Videos published3K
Average views / video991K
Engagement rate1.5%
Uploads per week8.4
Typical length2 min
On YouTube since2015 (11 yrs)

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Public YouTube data for Hebbars Kitchen, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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