Cooking · channel analysis

We Cook Vegan - what's actually working, and what isn't

Cooking · 4-min uploads · 708K subscribers · started 2020 · ~1.4/week
Est. ad revenue$2K–$8K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 382 public uploads. One of the recipe youtube channels we track. Visit We Cook Vegan on YouTube →

In We Cook Vegan's own words
Welcome to our We Cook Vegan Food Channel! Here you will find healthy, tasty, quick, step-by-step plant-based vegan recipes with easy-to follow video instructions which are fun to watch too! This Channel is not just for vegans. Everyone can enjoy our delicious and healthy food ideas and cook with us! Please SUBSCRIBE tBased in GB

We Cook Vegan's YouTube stats: views and performance

This channel runs on hits: its top 10% of videos pull 50% of all views, so the median upload (206K views) is the floor and the big numbers are the exception.

206K
median views
58.2×
top vs median
36%
hit rate (2×+)
50%
views from top 10%

What is We Cook Vegan's most popular video?

Its biggest hit is "These lentil patties are better than meat! Protein rich, easy patties recipe! [Vegan] ASMR cooking" at 12M views - 58.2× the channel median. The other top performers:

Video titleViews
These lentil patties are better than meat! Protein rich, easy patties recipe! [Vegan] ASMR cooking12M
Cabbage with sweet potato is better than meat! Simple, easy and delicious cabbage recipe!4.8M
240g chickpeas and 1 cabbage! I make it almost every week! Simple and delicious chickpea recipe!4.6M

Which titles work best for We Cook Vegan - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
These lentil patties are better than meat! Protein rich, easy patties recipe! [Vegan] ASMR cooking12M
Cabbage with sweet potato is better than meat! Simple, easy and delicious cabbage recipe!4.8M
240g chickpeas and 1 cabbage! I make it almost every week! Simple and delicious chickpea recipe!4.6M
200g lentils and 1 sweet potato! I make it almost every week! Simple and delicious lentil recipe!4.3M
My mother-in-law taught me the new way how to cook sweet potatoes! Incredible sweet potato recipe!4.3M
My husband's favourite breakfast I cook almost every day! Easy high protein breakfast recipe!3.7M
It's so delicious and easy! In the autumn you should eat more cabbage! New way to cook cabbage3.7M
100g lentils and 4 potatoes! I make it almost every week! Simple and delicious lentil recipe!3.6M
It's so delicious! In winter you should eat more cabbage! New ways how to cook cabbage2.9M
It's so delicious! In the summer you should eat more cabbage! New way to cook cabbage2.9M

And the uploads that underperformed for this channel:

Video titleViews
Make this breakfast recipe and you'll be amazed! Easy breakfast ideas! [Vegan] ASMR cooking20K
Quick and easy vegan breakfast I cook every day. Delicious vegan quinoa recipe.20K
If You Want to Stay Full for Hours - Make Chickpeas Like This20K
My grandmother taught me the new way how to cook lentils! Incredibly delicious lentil recipe!19K
Cabbage and potato waffles! Make it this way - it's so delicious!19K
This is my favourite 2 cheese recipes! Make cheese at home this way, the result is amazing! Vegan19K
These Crispy Patties are Better Than Meat! | Gluten-Free Patties recipe18K
Make this Korean Vegetable Pancakes at home and you will be amazed! Vegan and Gluten Free Recipe17K
Super Moist Carrot Cake - No Flour, No Added Sugar, No Eggs17K
Crispy Golden Breakfast in 10 Minutes | No Eggs, High Protein16K

The title patterns that win here

  • Words that show up in winners, not flops: new way sweet potatoes cabbage potato.
  • Its winning titles run about 16 words; the ones that flop run 13. It gets away with longer, more descriptive titles.

What keywords does We Cook Vegan rank on?

Weighted by views, the topics this channel actually pulls traffic on are: delicious, new, way, sweet, potato, cabbage, potatoes, than. These are the lanes it owns - and the ones a similar channel competes against.

How often does We Cook Vegan post, and when?

We Cook Vegan publishes about 1.4 videos a week. Its views concentrate on Sun, Sat, Thu, and thin out on Mon. The single best-performing slot is Sun around 13:00.

Views by day of week
Sun
65M
Mon
10.0M
Tue
13M
Wed
29M
Thu
34M
Fri
11M
Sat
55M

How long are We Cook Vegan's videos?

Typical uploads run about 4 minutes. Broken down by length, its 10-20 min videos perform best (672K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
214K
5-10m
136K
10-20m
672K

How does We Cook Vegan compare to other cooking channels?

At 206K median views, We Cook Vegan runs above the typical cooking channel we track (22K). It is outperforming its niche.

What is We Cook Vegan's net worth and estimated earnings?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, We Cook Vegan pulls roughly 1.2M long-form views a month, which at a typical $1-4 RPM works out to an estimated $1K-$5K a month in ad revenue (about $15K-$60K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like We Cook Vegan make next?

Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Sun, and build titles around its proven words (new, way, sweet). The median is the bar - the goal of every upload is to clear 206K views.

We Cook Vegan stats at a glance

Subscribers708K
Total views217M
Videos published364
Average views / video596K
Engagement rate1.1%
Uploads per week1.4
Typical length4 min
On YouTube since2020 (6 yrs)

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Public YouTube data for We Cook Vegan, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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