Cooking · channel analysis

Unnatural Vegan - what's actually working, and what isn't

Cooking · 19-min uploads · 256K subscribers · started 2009 · ~1.3/week
Est. ad revenue$113–$452/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 120 public uploads. One of the recipe youtube channels we track. Visit Unnatural Vegan on YouTube →

In Unnatural Vegan's own words
I've been vegan for about 17 years. My husband has been vegan even longer, & our 3 young children since birth. I'm really not a fan of family vlogging, so you won't see any of them here. I make some fun, food-centric videos, like my "awesome & awful" product reviews & what I ate todays. Occasionally I'll post a recipe Based in US

What are Unnatural Vegan's average views?

This channel is consistent: no single hit carries it (top 10% of videos = 28% of views), so the median upload of 13K views is the real story.

13K
median views
top vs median
16%
hit rate (2×+)
28%
views from top 10%

What is Unnatural Vegan's most popular video?

Its biggest hit is "Freelee Has Shocked Me Again" at 81K views - 6× the channel median. The other top performers:

Video titleViews
Freelee Has Shocked Me Again81K
Freelee is Eating Oil (How could I not talk about this?)71K
Abbey Sharp is Closing Her "Science-Based" Brand, Neue Theory65K

Which titles work best for Unnatural Vegan - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Freelee Has Shocked Me Again81K
Freelee is Eating Oil (How could I not talk about this?)71K
Abbey Sharp is Closing Her "Science-Based" Brand, Neue Theory65K
Vegans Really Can't Get Enough Protein?64K
Lizzo and Nutrition Illiteracy48K
Freelee Eats WHAT?!47K
Grifters Gonna Grift (Tati Westbrook's Go Go Juice)37K
Glucose Goddess: Another Guru Grifter?35K
There is no good family vlogger34K
I'm Not Sure About This One...33K

And the uploads that underperformed for this channel:

Video titleViews
The Body Shop is No Longer Vegan8K
family vlogging is just like taking your kid to the doctor...8K
Eating Vegan Dog Food for Views (plus cost comparisons)8K
Impossible Breakfast Sandwich.😁or😔8K
Would You Try This? (oscar mayer everybun)8K
Stream! (just chillin answering some questions)7K
vegan cheese w/o coconut oil? #vegancheese7K
Vegan Diets Cause Delusions?7K
When a Politician is Honest About Meat & Climate Change...7K
Beyond Meat is a Meme Stock (also half of the video is about my nails, sorry)7K

The title patterns that win here

  • Questions work: 29% of its winners are phrased as a question.

What keywords does Unnatural Vegan rank on?

Weighted by views, the topics this channel actually pulls traffic on are: vegan, about, freelee, eating, meat, not, veganism, vegans. These are the lanes it owns - and the ones a similar channel competes against.

How often does Unnatural Vegan post, and when?

Unnatural Vegan publishes about 1.3 videos a week. Its views concentrate on Wed, Thu, Tue, and thin out on Mon. The single best-performing slot is Wed around 18:00.

Views by day of week
Sun
222K
Mon
154K
Tue
359K
Wed
385K
Thu
372K
Fri
254K
Sat
324K

How long are Unnatural Vegan's videos?

Typical uploads run about 19 minutes. Broken down by length, its 20 min+ videos perform best (18K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
8K
5-10m
8K
10-20m
13K
20m+
18K

How does Unnatural Vegan compare to other cooking channels?

At 13K median views, Unnatural Vegan sits below the typical cooking channel we track (22K) - there is headroom.

How much money does Unnatural Vegan make on YouTube?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Unnatural Vegan pulls roughly 75K long-form views a month, which at a typical $1-4 RPM works out to an estimated $75-$299 a month in ad revenue (about $900-$4K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Unnatural Vegan make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Wed, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 13K views.

Unnatural Vegan stats at a glance

Subscribers256K
Total views68M
Videos published1K
Average views / video58K
Engagement rate6.8%
Uploads per week1.3
Typical length19 min
On YouTube since2009 (17 yrs)

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Public YouTube data for Unnatural Vegan, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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