Cooking · channel analysis

The Sweetest Vegan - what's actually working, and what isn't

Cooking · 3-min uploads · 93K subscribers · started 2010 · ~0.5/week
Est. ad revenue$37–$149/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 197 public uploads. One of the recipe youtube channels we track. Visit The Sweetest Vegan on YouTube →

In The Sweetest Vegan's own words
Vegan Culinary & Pastry Artist. Southern Belle. Master of Public Health. YouTube Next Chef.Based in US

How many views does The Sweetest Vegan actually get?

This channel is consistent: no single hit carries it (top 10% of videos = 37% of views), so the median upload of 12K views is the real story.

12K
median views
17.9×
top vs median
24%
hit rate (2×+)
37%
views from top 10%

What is The Sweetest Vegan's most popular video?

Its biggest hit is "Vanilla Cupcakes Recipe with Buttercream Frosting - The Cupcake Project" at 206K views - 17.9× the channel median. The other top performers:

Video titleViews
Vanilla Cupcakes Recipe with Buttercream Frosting - The Cupcake Project206K
Cucumber Water (8.24.12 - Day 12) How to make Cucumber Water?140K
McDonalds Big Mac Burger Homemade Vegan-Vegetarian117K

Which titles work best for The Sweetest Vegan - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Vanilla Cupcakes Recipe with Buttercream Frosting - The Cupcake Project206K
Cucumber Water (8.24.12 - Day 12) How to make Cucumber Water?140K
McDonalds Big Mac Burger Homemade Vegan-Vegetarian117K
Bacon Double Cheeseburger Recipe - The Sweetest Vegan Fast Food75K
Seedless Watermelon vs Seeded Watermelon Comparison (Review 2)74K
McDonalds Southern Style Crispy Chicken Sandwich Homemade Vegan-Vegetarian68K
McDonalds Baked Apple Pie Homemade Vegan-Vegetarian67K
McDonalds Filet-O-Fish Sandwich Homemade Vegan-Vegetarian65K
Vegan Lasagna Recipe - Olive Garden Vegetarian Style59K
In-N-Out Animal Style Fries Homemade Vegan Recipe - The Sweetest Vegan55K

And the uploads that underperformed for this channel:

Video titleViews
Dulce Vegan's Sweet Potato Streusel Muffin Review7K
Mike Wazowski Monsters University Tart Recipe7K
Peach Upside Down Cupcakes Recipe - Southern Queen of Vegan Cuisine 39/3287K
Tomato Sandwich (8.21.12 - Day 9) Tea Party Tomato Sandwiches7K
Vegan Peach Cake Cobbler Recipe (9.3.12 - Day 22)7K
Vegan Hollandaise Sauce Recipe (9.27.12 - Day 46) Vegan Breakfast Food7K
Apple Pie Salad Recipe 3 of #10000Salads7K
Poached Peaches Recipe7K
No Cookie Peanut Butter Cookie (Review 4)6K
Red Velvet Cake Salad Recipe 1 of #10000Salads6K

The title patterns that win here

  • Words that show up in winners, not flops: homemade vegan mcdonalds.
  • Numbers are not the hook here - its flops lean on them more (68%) than its winners (35%).
  • Its winning titles run about 10 words; the ones that flop run 8. It gets away with longer, more descriptive titles.

What keywords does The Sweetest Vegan rank on?

Weighted by views, the topics this channel actually pulls traffic on are: vegan, day, southern, queen, cuisine, project, homemade, cupcake. These are the lanes it owns - and the ones a similar channel competes against.

How often does The Sweetest Vegan post, and when?

The Sweetest Vegan publishes about 0.5 videos a week. Its views concentrate on Sat, Fri, Thu, and thin out on Sun. The single best-performing slot is Sat around 18:00.

Views by day of week
Sun
376K
Mon
412K
Tue
499K
Wed
436K
Thu
517K
Fri
663K
Sat
777K

How long are The Sweetest Vegan's videos?

Typical uploads run about 3 minutes. Broken down by length, its 5-10 min videos perform best (14K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
12K
5-10m
14K
10-20m
9K

How does The Sweetest Vegan compare to other cooking channels?

At 12K median views, The Sweetest Vegan sits below the typical cooking channel we track (22K) - there is headroom.

How much does The Sweetest Vegan make? (estimated)

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, The Sweetest Vegan pulls roughly 25K long-form views a month, which at a typical $1-4 RPM works out to an estimated $25-$99 a month in ad revenue (about $300-$1K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like The Sweetest Vegan make next?

Copy what already works here, not generic advice: lean on the 5-10 min format, ship on Sat, and build titles around its proven words (homemade, vegan, mcdonalds). The median is the bar - the goal of every upload is to clear 12K views.

The Sweetest Vegan stats at a glance

Subscribers93K
Total views8.5M
Videos published506
Average views / video17K
Engagement rate3.2%
Uploads per week0.5
Typical length3 min
On YouTube since2010 (16 yrs)

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Public YouTube data for The Sweetest Vegan, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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