Cooking · channel analysis

The Stay At Home Chef - what's actually working, and what isn't

Cooking · 3-min uploads · 1.3M subscribers · started 2013 · ~8.6/week
Est. ad revenue$11K–$44K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 69 public uploads. One of the best cooking youtube channels we track. Visit The Stay At Home Chef on YouTube →

In The Stay At Home Chef's own words
The Stay At Home Chef offers restaurant quality recipes you can easily make at home. If you want to become a better cook, learn how to cook, or just need dinner ideas for your family, this channel is for you. We're taking really good recipes and making them easy recipes that you can make at home in your own kitchen. CoBased in US

How many views does The Stay At Home Chef actually get?

This channel runs on hits: its top 10% of videos pull 45% of all views, so the median upload (198K views) is the floor and the big numbers are the exception.

198K
median views
13.6×
top vs median
33%
hit rate (2×+)
45%
views from top 10%

What is The Stay At Home Chef's most popular video?

Its biggest hit is "Mediterranean Chickpea Salad" at 2.7M views - 13.6× the channel median. The other top performers:

Video titleViews
Mediterranean Chickpea Salad2.7M
How to Make Perfect Homemade Waffles2.6M
How to Make Baked Eggplant Parmesan | The Stay At Home Chef2.0M

Which titles work best for The Stay At Home Chef - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Mediterranean Chickpea Salad2.7M
How to Make Perfect Homemade Waffles2.6M
How to Make Baked Eggplant Parmesan | The Stay At Home Chef2.0M
Easy Oven Baked Ribs (Spareribs, Baby Back, or St. Louis-style)1.5M
Easy Crustless Spinach Quiche1.3M
The Most Amazing Lasagna II1.1M
How to Make Roasted Asparagus | The Stay At Home Chef1.1M
How to Make The Best Tuna Casserole | The Stay At Home Chef906K
Healthy Air Fryer Salmon903K
How to Make Deliciously Creamy Carrot Soup686K

And the uploads that underperformed for this channel:

Video titleViews
How to Make White Cheddar Poblano Soup31K
Instant Pot Mac and Cheese31K
Sweet and Tangy Kale Salad27K
How to Make Moroccan Chicken Thighs24K
Easy Slow Cooker Chili Lime Mexican Shredded Beef22K
Fool Proof Pistachio Fudge9K
Slow Cooker Chili-Lime Shredded Beef7K
Now you know why it's called cobbler!6K
Sunday Chat: When chocolate chip cookies change the trajectory of your entire life2K
Sunday Chat 🇺🇸 Happy 250th America!2K

The title patterns that win here

  • Words that show up in winners, not flops: stay home chef.
  • Its winning titles run about 8 words; the ones that flop run 7. It gets away with longer, more descriptive titles.

What keywords does The Stay At Home Chef rank on?

Weighted by views, the topics this channel actually pulls traffic on are: stay, home, chef, salad, baked, perfect, homemade, mediterranean. These are the lanes it owns - and the ones a similar channel competes against.

How often does The Stay At Home Chef post, and when?

The Stay At Home Chef publishes about 8.6 videos a week. Its views concentrate on Sun, Wed, Mon, and thin out on Mon. The single best-performing slot is Sun around 19:00.

Views by day of week
Sun
6K
Mon
2K
Tue
0
Wed
6K
Thu
0
Fri
0
Sat
0

How long are The Stay At Home Chef's videos?

Typical uploads run about 3 minutes. Broken down by length, its under 5 min videos perform best (268K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
268K
5-10m
34K

How does The Stay At Home Chef compare to other cooking channels?

At 198K median views, The Stay At Home Chef runs above the typical cooking channel we track (22K). It is outperforming its niche.

How much does The Stay At Home Chef make? (estimated)

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, The Stay At Home Chef pulls roughly 7.3M long-form views a month, which at a typical $1-4 RPM works out to an estimated $7K-$29K a month in ad revenue (about $88K-$352K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like The Stay At Home Chef make next?

Copy what already works here, not generic advice: lean on the under 5 min format, ship on Sun, and build titles around its proven words (stay, home, chef). The median is the bar - the goal of every upload is to clear 198K views.

The Stay At Home Chef stats at a glance

Subscribers1.3M
Total views204M
Videos published1K
Average views / video149K
Engagement rate1.8%
Uploads per week8.6
Typical length3 min
On YouTube since2013 (13 yrs)

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Public YouTube data for The Stay At Home Chef, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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