Cooking · channel analysis

The Protein Chef - what's actually working, and what isn't

Cooking · 4-min uploads · 520K subscribers · started 2009 · ~3.3/week
Est. ad revenue$698–$3K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 75 public uploads. One of the recipe youtube channels we track. Visit The Protein Chef on YouTube →

In The Protein Chef's own words
Watch Derek Howes, The Protein Chef as he creates his quick, easy, and cheap healthy recipes! High protein dessert recipes, low carb recipes, keto friendly recipes, slow cooker recipes, microwave recipes, no bake recipes, vegetarian recipes, and much more...Based in US

What are The Protein Chef's average views?

This channel runs on hits: its top 10% of videos pull 60% of all views, so the median upload (33K views) is the floor and the big numbers are the exception.

33K
median views
29.8×
top vs median
32%
hit rate (2×+)
60%
views from top 10%

What is The Protein Chef's most popular video?

Its biggest hit is "Healthy Scrambled Eggs with Cottage Cheese | Cheap & Easy" at 970K views - 29.8× the channel median. The other top performers:

Video titleViews
Healthy Scrambled Eggs with Cottage Cheese | Cheap & Easy970K
5 Quick Cottage Cheese Recipes948K
Microwave Protein Brownie | Simple Healthy Dessert881K

Which titles work best for The Protein Chef - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Healthy Scrambled Eggs with Cottage Cheese | Cheap & Easy970K
5 Quick Cottage Cheese Recipes948K
Microwave Protein Brownie | Simple Healthy Dessert881K
Low Calorie Snacks To Lose Weight & Stay Full504K
Microwave Protein Cheesecake | Easy Chocolate Low Carb Dessert337K
Lean Body LOW CARB Breakfast Skillet Recipe283K
Protein Waffles with Simple Ingredients | Easy & Healthy266K
Cottage Cheese Mac and Cheese | Easy, Cheap, High Protein263K
Easy Cottage Cheese Flatbread or Wraps | 2 Ingredients & High Protein185K
LOW CARB BREAKFAST EGG BURRITO RECIPE178K

And the uploads that underperformed for this channel:

Video titleViews
Pineapple Protein Oatmeal | Healthy Upside-Down Cake Alternative9K
I Turned Bananas Into High Protein Ice Cream!8K
Eat This Instead of Starbucks Egg Bites8K
Slow Cooker Chicken Salsa Verde | Easy High Protein Meal Prep!8K
High Protein Ricotta Cheesecake | Easy & Only 7 Ingredients!8K
Protein Pecan Pie Oatmeal | Healthy Breakfast8K
The Pizza Sauce Hack That Doubles Your Protein5K
This Pina Colada Has More Protein Than Sugar4K
This Pistachio Pudding Has 79g of Protein (In 2 Minutes!)4K
The EASIEST High Protein Pesto Chicken You'll Ever Make4K

The title patterns that win here

  • Words that show up in winners, not flops: cottage cheese low quick carb cheap.

What keywords does The Protein Chef rank on?

Weighted by views, the topics this channel actually pulls traffic on are: protein, cheese, cottage, healthy, dessert, quick, high, low. These are the lanes it owns - and the ones a similar channel competes against.

How often does The Protein Chef post, and when?

The Protein Chef publishes about 3.3 videos a week. Its views concentrate on Thu, Fri, Wed, and thin out on Mon. The single best-performing slot is Thu around 16:00.

Views by day of week
Sun
0
Mon
1K
Tue
4K
Wed
4K
Thu
10K
Fri
9K
Sat
0

How long are The Protein Chef's videos?

Typical uploads run about 4 minutes. Broken down by length, its 5-10 min videos perform best (49K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
26K
5-10m
49K

How does The Protein Chef compare to other cooking channels?

At 33K median views, The Protein Chef runs above the typical cooking channel we track (22K). It is outperforming its niche.

How much money does The Protein Chef make on YouTube?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, The Protein Chef pulls roughly 462K long-form views a month, which at a typical $1-4 RPM works out to an estimated $462-$2K a month in ad revenue (about $6K-$22K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like The Protein Chef make next?

Copy what already works here, not generic advice: lean on the 5-10 min format, ship on Thu, and build titles around its proven words (cottage, cheese, low). The median is the bar - the goal of every upload is to clear 33K views.

The Protein Chef stats at a glance

Subscribers520K
Total views34M
Videos published653
Average views / video52K
Engagement rate4.5%
Uploads per week3.3
Typical length4 min
On YouTube since2009 (17 yrs)

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Public YouTube data for The Protein Chef, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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