Cooking · channel analysis

Souped Up Recipes - what's actually working, and what isn't

Cooking · 7-min uploads · 2.2M subscribers · started 2017 · ~0.9/week
Est. ad revenue$485–$2K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 181 public uploads. One of the best cooking youtube channels we track. Visit Souped Up Recipes on YouTube →

In Souped Up Recipes's own words
Hi, I'm Mandy. Cooking has always been my way of staying connected to home. Through this channel, I share the recipes, techniques, and flavors that shaped my life-from family meals to classic Chinese dishes we all crave. My goal is to make Chinese cooking accessible to everyone, no matter your background or skill levelBased in US

How does Souped Up Recipes perform on YouTube?

This channel runs on hits: its top 10% of videos pull 57% of all views, so the median upload (83K views) is the floor and the big numbers are the exception.

83K
median views
46.2×
top vs median
26%
hit rate (2×+)
57%
views from top 10%

What is Souped Up Recipes's most popular video?

Its biggest hit is "How to make Chinese Noodles At Home" at 3.8M views - 46.2× the channel median. The other top performers:

Video titleViews
How to make Chinese Noodles At Home3.8M
BETTER THAN TAKEOUT - Singapore Noodles Recipe2.9M
BETTER THAN TAKEOUT - Easy Egg Drop Soup in Two Ways2.8M

Which titles work best for Souped Up Recipes - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
How to make Chinese Noodles At Home3.8M
BETTER THAN TAKEOUT - Singapore Noodles Recipe2.9M
BETTER THAN TAKEOUT - Easy Egg Drop Soup in Two Ways2.8M
The Quick Test to Making Stainless Steel NONSTICK 🔥2.5M
BETTER THAN TAKEOUT - 15 Mins Shrimp and Broccoli Recipe1.5M
The Best Chinese Bok Choy Recipe (Ready in 5 Minutes)944K
I Stopped Buying Bean Sprouts-Here's Why899K
This Air Fryer Cleaning Trick Actually Works891K
The Best Okra Recipe (Ready in 5 Minutes)872K
The Best Chicken Wonton Soup Recipe You'll Ever Make559K

And the uploads that underperformed for this channel:

Video titleViews
The Most Popular Braised Beef Recipe in China44K
Chinese Braised Beef Brisket with Daikon | The Ultimate Cantonese Comfort Food43K
How to Ferment Chinese Hairy Tofu (w/ 2 Recipes to Enjoy It!)43K
How to Make Chenpi (Aged Tangerine Peel) at Home - A Complete Traditional Guide40K
Found the Coolest Egg Shop in Guangzhou, China!38K
Chinese Beef Zongzi Recipe (Dragon Boat Festival Special)37K
Chinese Burger Shaanxi Rou Jia Mo Recipe (肉夹馍)36K
Spicy Tofu Salad Recipe35K
How to Render Perfect Snow White Lard (The Right Method)34K
BETTER THAN TAKEOUT - Shrimp Stir Fry Recipe33K

The title patterns that win here

  • Its winning titles run about 9 words; the ones that flop run 10. Shorter and sharper wins here.

What keywords does Souped Up Recipes rank on?

Weighted by views, the topics this channel actually pulls traffic on are: chinese, better, than, takeout, noodles, soup, egg, home. These are the lanes it owns - and the ones a similar channel competes against.

How often does Souped Up Recipes post, and when?

Souped Up Recipes publishes about 0.9 videos a week. Its views concentrate on Wed, Sat, Tue, and thin out on Mon. The single best-performing slot is Wed around 14:00.

Views by day of week
Sun
0
Mon
21K
Tue
375K
Wed
24M
Thu
138K
Fri
162K
Sat
451K

How long are Souped Up Recipes's videos?

Typical uploads run about 7 minutes. Broken down by length, its 10-20 min videos perform best (102K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
92K
5-10m
67K
10-20m
102K
20m+
190K

How does Souped Up Recipes compare to other cooking channels?

At 83K median views, Souped Up Recipes runs above the typical cooking channel we track (22K). It is outperforming its niche.

Souped Up Recipes's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Souped Up Recipes pulls roughly 321K long-form views a month, which at a typical $1-4 RPM works out to an estimated $321-$1K a month in ad revenue (about $4K-$15K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Souped Up Recipes make next?

Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Wed, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 83K views.

Souped Up Recipes stats at a glance

Subscribers2.2M
Total views326M
Videos published546
Average views / video597K
Engagement rate4.2%
Uploads per week0.9
Typical length7 min
On YouTube since2017 (9 yrs)

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Public YouTube data for Souped Up Recipes, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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