Cooking · channel analysis

Sorted Food - what's actually working, and what isn't

Cooking · 21-min uploads · 3.0M subscribers · started 2010 · ~4.3/week
Est. ad revenue$8K–$31K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 52 public uploads. One of the cooking youtube channels we track. Visit Sorted Food on YouTube →

In Sorted Food's own words
Just a group of mates battling to become awesome home cooks. From our studio in London, we're joined by millions of passionate chefs and 'normals' around the world to explore, learn and have a laugh around food. Each week we serve up three new videos for you to devour - catch them on Monday, Wednesday and Sunday at 5pmBased in GB

Sorted Food's YouTube stats: views and performance

This channel runs on hits: its top 10% of videos pull 48% of all views, so the median upload (282K views) is the floor and the big numbers are the exception.

282K
median views
7.6×
top vs median
12%
hit rate (2×+)
48%
views from top 10%

What is Sorted Food's most popular video?

Its biggest hit is "PRESSURE COOKER | 6 Dishes Tested by 2 Chefs | Sorted Food" at 2.2M views - 7.6× the channel median. The other top performers:

Video titleViews
PRESSURE COOKER | 6 Dishes Tested by 2 Chefs | Sorted Food2.2M
SOUS VIDE | 7 DISHES TESTED BY 2 CHEFS | Sorted Food2.0M
A Chef Reviews the Instant Pot (7-in-1 Pressure Cooker) | Sorted Food1.9M

Which titles work best for Sorted Food - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
PRESSURE COOKER | 6 Dishes Tested by 2 Chefs | Sorted Food2.2M
SOUS VIDE | 7 DISHES TESTED BY 2 CHEFS | Sorted Food2.0M
A Chef Reviews the Instant Pot (7-in-1 Pressure Cooker) | Sorted Food1.9M
ULTIMATE 5 INGREDIENT COOKING BATTLE | Sorted Food982K
Chef Unleashed: ULTIMATE Date Night Meal (No limits!)957K
Is NINJA Kitchen Tech Genius Or Just Elite Marketing?950K
British Cooks Try Brazilian Food & Cooking Methods518K
2 Chefs Get a New Ingredient Every 2 Minutes... Until They Quit469K
French Kitchen Gadgets: Genius or Tres Pointless?459K
Chef Judges Impossible Air Fryer Recipes | Ultimate Battle446K

And the uploads that underperformed for this channel:

Video titleViews
A Chef Tests 'Smart' Kitchen Gadgets | Sorted Food26K
TikTok Shop Says These Gadgets Are GENIUS ... Does A Chef Agree? | Sorted Food24K
Which Homemade Basics Are Worth The Effort? | Sorted Food21K
Can Pro Chefs Make A 3-Course Restaurant Meal Using ONLY Microwaves? | Sorted Food21K
FRESH vs FROZEN vs CANNED | Sorted Food20K
TIME vs CONVENIENCE vs MONEY | Sorted Food19K
Are The Internet's Most Popular Recipe Sites Any Good? - Carbonara Comparison | Sorted Food19K
Chef Tests 20 Steak Marinades - The Good, Bad & Ridiculous! | Sorted Food19K
A 3 Year Old Picks Our Dinner Ingredients! | Sorted Food19K
Is Ben Leaving Sorted?! - LIVE Hangout16K

The title patterns that win here

  • Words that show up in winners, not flops: ultimate.
  • Numbers pull the click here: 45% of its winners use one ("3-ingredient", "in 10 minutes") vs 27% of its flops.
  • Its winning titles run about 9 words; the ones that flop run 10. Shorter and sharper wins here.

What keywords does Sorted Food rank on?

Weighted by views, the topics this channel actually pulls traffic on are: sorted, chef, chefs, dishes, tested, pressure, cooker, ultimate. These are the lanes it owns - and the ones a similar channel competes against.

How often does Sorted Food post, and when?

Sorted Food publishes about 4.3 videos a week. Its views concentrate on Mon, Wed, Sun, and thin out on Fri. The single best-performing slot is Mon around 16:00.

Views by day of week
Sun
2.5M
Mon
3.2M
Tue
76K
Wed
3.1M
Thu
119K
Fri
7K
Sat
0

How long are Sorted Food's videos?

Typical uploads run about 21 minutes. Broken down by length, its 10-20 min videos perform best (380K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
40K
5-10m
341K
10-20m
380K
20m+
264K

How does Sorted Food compare to other cooking channels?

At 282K median views, Sorted Food runs above the typical cooking channel we track (22K). It is outperforming its niche.

What is Sorted Food's net worth and estimated earnings?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Sorted Food pulls roughly 5.2M long-form views a month, which at a typical $1-4 RPM works out to an estimated $5K-$21K a month in ad revenue (about $63K-$250K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Sorted Food make next?

Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Mon, and build titles around its proven words (ultimate). The median is the bar - the goal of every upload is to clear 282K views.

Sorted Food stats at a glance

Subscribers3.0M
Total views1443M
Videos published3K
Average views / video498K
Engagement rate5.1%
Uploads per week4.3
Typical length21 min
On YouTube since2010 (16 yrs)

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Public YouTube data for Sorted Food, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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