Cooking · channel analysis

Say What! It's Vegan? - what's actually working, and what isn't

Cooking · 2-min uploads · 86K subscribers · started 2017 · ~0.5/week
Est. ad revenue$11–$43/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 55 public uploads. One of the recipe youtube channels we track. Visit Say What! It's Vegan? on YouTube →

In Say What! It's Vegan?'s own words
🍽️ Welcome to the Flavorful World of Chef Joya! 🌟 Dive into a culinary adventure like no other! 🌍 Join me for mouthwatering cooking videos, tantalizing food photos for meal inspiration, and epic food journeys that'll leave your taste buds tingling with excitement. 📸🍔🌮 Meet Personal Chef Adjoa Courtney, affectiona

How many views does Say What! It's Vegan? actually get?

This channel is consistent: no single hit carries it (top 10% of videos = 30% of views), so the median upload of 3K views is the real story.

3K
median views
6.5×
top vs median
22%
hit rate (2×+)
30%
views from top 10%

What is Say What! It's Vegan?'s most popular video?

Its biggest hit is "Toddler try's raw veggies" at 22K views - 6.5× the channel median. The other top performers:

Video titleViews
Toddler try's raw veggies22K
HOW TO MAKE SOUTHERN CORNBREAD DRESSING | Vegan Soul Food | THANKSGIVING STUFFING recipe15K
How to make a Vegan Turkey Roast with Crispy Skin | Ultimate Holiday Turkey recipe by Chef Joya13K

Which titles work best for Say What! It's Vegan? - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Toddler try's raw veggies22K
HOW TO MAKE SOUTHERN CORNBREAD DRESSING | Vegan Soul Food | THANKSGIVING STUFFING recipe15K
How to make a Vegan Turkey Roast with Crispy Skin | Ultimate Holiday Turkey recipe by Chef Joya13K
ZERO WASTE CHEESE STEAK Hoagie is made from Hibiscus flowers11K
15 Vegan Soul Food Recipes you MUST TRY | How to Cook Chef Joya's BEST Vegan Soul Food9K
Lasagna Soup ( full recipe)9K
BUTTER SWIM FLUFFY BISCUITS | Easy Vegan homemade biscuits8K
Craving a Snack Wrap? Try this Blackened Chik'n Caesar Salad Wrap7K
Vegan Chitterlings Boil Full recipe7K
I don't think they like it. Three ingredient challenge7K

And the uploads that underperformed for this channel:

Video titleViews
Omelets in a Bag, Breakfast Potatoes, eggplant bacon and more. Breakfast in Bed recipes2K
This Crab Cake Alfredo is top tier2K
Dirty Stuffed Bell Peppers2K
Chickpeas and Avocado Salad 🇻🇪 AREPAS2K
Barbecue Meatloaf, Mashed Potatoes, Braised Kale, Cornbread #cooking #vegan2K
Strawberry Cornbread2K
All of this is vegan and made for a family of ten1K
JERK COLLARD GREENS798
My First Presidential Rally Experience | Kamala Harris in Charlotte!775
The Presidential Debate Watch Party for NC Creators so come with me.606

The title patterns that win here

  • Words that show up in winners, not flops: try vegan.
  • Its winning titles run about 10 words; the ones that flop run 8. It gets away with longer, more descriptive titles.

What keywords does Say What! It's Vegan? rank on?

Weighted by views, the topics this channel actually pulls traffic on are: vegan, try, soul, cheese, chef, joya, full, steak. These are the lanes it owns - and the ones a similar channel competes against.

How often does Say What! It's Vegan? post, and when?

Say What! It's Vegan? publishes about 0.5 videos a week. Its views concentrate on Tue, Thu, Wed, and thin out on Sat. The single best-performing slot is Tue around 18:00.

Views by day of week
Sun
33K
Mon
36K
Tue
54K
Wed
42K
Thu
47K
Fri
32K
Sat
13K

How long are Say What! It's Vegan?'s videos?

Typical uploads run about 2 minutes. Broken down by length, its 5-10 min videos perform best (6K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
3K
5-10m
6K
10-20m
9K

How does Say What! It's Vegan? compare to other cooking channels?

At 3K median views, Say What! It's Vegan? sits below the typical cooking channel we track (22K) - there is headroom.

How much does Say What! It's Vegan? make? (estimated)

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Say What! It's Vegan? pulls roughly 7K long-form views a month, which at a typical $1-4 RPM works out to an estimated $7-$29 a month in ad revenue (about $84-$348 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Say What! It's Vegan? make next?

Copy what already works here, not generic advice: lean on the 5-10 min format, ship on Tue, and build titles around its proven words (try, vegan). The median is the bar - the goal of every upload is to clear 3K views.

Say What! It's Vegan? stats at a glance

Subscribers86K
Total views11M
Videos published756
Average views / video14K
Engagement rate7.8%
Uploads per week0.5
Typical length2 min
On YouTube since2017 (9 yrs)

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Public YouTube data for Say What! It's Vegan?, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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