SAM THE COOKING GUY - what's actually working, and what isn't
Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 87 public uploads. One of the recipe youtube channels we track. Visit SAM THE COOKING GUY on YouTube →
What are SAM THE COOKING GUY's average views?
This channel runs on hits: its top 10% of videos pull 50% of all views, so the median upload (200K views) is the floor and the big numbers are the exception.
What is SAM THE COOKING GUY's most popular video?
Its biggest hit is "The Best Carne Asada | SAM THE COOKING GUY" at 5.8M views - 28.8× the channel median. The other top performers:
| Video title | Views |
|---|---|
| The Best Carne Asada | SAM THE COOKING GUY | 5.8M |
| Salmon with Garlic Butter Sauce | SAM THE COOKING GUY | 3.1M |
| THE ULTIMATE PARTY APPETIZERS | SAM THE COOKING GUY | 3.0M |
Which titles work best for SAM THE COOKING GUY - and which flop?
Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:
And the uploads that underperformed for this channel:
The title patterns that win here
- Words that show up in winners, not flops:
guysamgrilled. - Numbers pull the click here: 50% of its winners use one ("3-ingredient", "in 10 minutes") vs 17% of its flops.
- Its winning titles run about 14 words; the ones that flop run 9. It gets away with longer, more descriptive titles.
What keywords does SAM THE COOKING GUY rank on?
Weighted by views, the topics this channel actually pulls traffic on are: sam, guy, chicken, grilled, carne, asada, appetizers, dinner. These are the lanes it owns - and the ones a similar channel competes against.
How often does SAM THE COOKING GUY post, and when?
SAM THE COOKING GUY publishes about 5.3 videos a week. Its views concentrate on Tue, Fri, Sat, and thin out on Wed. The single best-performing slot is Tue around 21:00.
How long are SAM THE COOKING GUY's videos?
Typical uploads run about 13 minutes. Broken down by length, its 20 min+ videos perform best (569K median views) - the format worth leaning into on this channel.
How does SAM THE COOKING GUY compare to other cooking channels?
At 200K median views, SAM THE COOKING GUY runs above the typical cooking channel we track (22K). It is outperforming its niche.
How much money does SAM THE COOKING GUY make on YouTube?
Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, SAM THE COOKING GUY pulls roughly 4.6M long-form views a month, which at a typical $1-4 RPM works out to an estimated $5K-$18K a month in ad revenue (about $55K-$219K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.
What should a channel like SAM THE COOKING GUY make next?
Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Tue, and build titles around its proven words (guy, sam, grilled). The median is the bar - the goal of every upload is to clear 200K views.
SAM THE COOKING GUY stats at a glance
| Subscribers | 3.9M |
| Total views | 719M |
| Videos published | 2K |
| Average views / video | 337K |
| Engagement rate | 3.6% |
| Uploads per week | 5.3 |
| Typical length | 13 min |
| On YouTube since | 2011 (15 yrs) |
Want this read on your own channel?
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Analyze your channel - free →Public YouTube data for SAM THE COOKING GUY, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.