Cooking · channel analysis

RecipeTin Eats - what's actually working, and what isn't

Cooking · 2-min uploads · 816K subscribers · started 2015 · ~7.6/week
Est. ad revenue$5K–$19K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 125 public uploads. One of the best cooking youtube channels we track. Visit RecipeTin Eats on YouTube →

In RecipeTin Eats's own words
The official YouTube cooking channel of RecipeTin Eats (www.recipetineats.com). It's all about making amazing food with everyday ingredients, even if you are short on time and cost conscious. Fast prep. BIG flavours. Extraordinary food! All recipes www.recipetineats.com

How does RecipeTin Eats perform on YouTube?

This channel runs on hits: its top 10% of videos pull 72% of all views, so the median upload (94K views) is the floor and the big numbers are the exception.

94K
median views
166.6×
top vs median
36%
hit rate (2×+)
72%
views from top 10%

What is RecipeTin Eats's most popular video?

Its biggest hit is "Chicken Fricassee - quick French Chicken Stew" at 16M views - 166.6× the channel median. The other top performers:

Video titleViews
Chicken Fricassee - quick French Chicken Stew16M
Mini Potato Dauphinoise (Gratin Stacks)4.1M
Chicken Burritos3.9M

Which titles work best for RecipeTin Eats - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Chicken Fricassee - quick French Chicken Stew16M
Mini Potato Dauphinoise (Gratin Stacks)4.1M
Chicken Burritos3.9M
Beef Stroganoff3.3M
World's Easiest Homemade Bread - Crusty Artisan style!!3.0M
Filipino Chicken Adobo (incredible, EASY chicken thigh recipe!)2.2M
Whole Baked Fish - Herb Stuffed, with Garlic Butter Dill Sauce1.9M
Coq au Vin (French chicken stew in red wine sauce)1.4M
Lebanese Lemon Garlic Chicken (Al Aseel restaurant copycat)942K
Tom Yum Soup (Thai Tom Yum Goong)856K

And the uploads that underperformed for this channel:

Video titleViews
Vegetable Tian26K
Easy Slow Cooker BBQ Shredded Beef24K
Coquillettes au Jambon22K
Quick Thai Red Lentil Soup21K
Pastel de Choclo - Chilean Beef and Corn Casserole19K
Sunday Roast Lamb Lunch19K
Celebration Salmon Salad19K
12 minute Baked Salmon Fajitas SPREAD!15K
My Favourite Chocolate Frosting13K
Crispy Shredded Halloumi Salad (with kale)13K

The title patterns that win here

  • Words that show up in winners, not flops: chicken.
  • Its winning titles run about 6 words; the ones that flop run 4. It gets away with longer, more descriptive titles.

What keywords does RecipeTin Eats rank on?

Weighted by views, the topics this channel actually pulls traffic on are: chicken, french, stew, quick, fricassee, potato, beef, garlic. These are the lanes it owns - and the ones a similar channel competes against.

How often does RecipeTin Eats post, and when?

RecipeTin Eats publishes about 7.6 videos a week. Its views concentrate on Tue, Fri, Wed, and thin out on Mon. The single best-performing slot is Tue around 6:00.

Views by day of week
Sun
0
Mon
69K
Tue
401K
Wed
140K
Thu
0
Fri
368K
Sat
0

How long are RecipeTin Eats's videos?

Typical uploads run about 2 minutes. Broken down by length, its under 5 min videos perform best (99K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
99K
5-10m
30K

How does RecipeTin Eats compare to other cooking channels?

At 94K median views, RecipeTin Eats runs above the typical cooking channel we track (22K). It is outperforming its niche.

RecipeTin Eats's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, RecipeTin Eats pulls roughly 3.1M long-form views a month, which at a typical $1-4 RPM works out to an estimated $3K-$12K a month in ad revenue (about $37K-$147K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like RecipeTin Eats make next?

Copy what already works here, not generic advice: lean on the under 5 min format, ship on Tue, and build titles around its proven words (chicken). The median is the bar - the goal of every upload is to clear 94K views.

RecipeTin Eats stats at a glance

Subscribers816K
Total views264M
Videos published1K
Average views / video191K
Engagement rate1.4%
Uploads per week7.6
Typical length2 min
On YouTube since2015 (11 yrs)

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Public YouTube data for RecipeTin Eats, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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