Cooking · channel analysis

Recipe30 - what's actually working, and what isn't

Cooking · 7-min uploads · 1.6M subscribers · started 2006 · ~3.1/week
Est. ad revenue$2K–$9K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 120 public uploads. One of the cooking youtube channels we track. Visit Recipe30 on YouTube →

In Recipe30's own words
Welcome to Recipe30, where real food meets real passion (and the occasional dog treat). I'm Joel, a professional chef who shares simple, flavour-packed world recipes with a Mediterranean flair. Think healthy comfort food, easy weeknight meals, and dishes so tasty they might just make your nonna weep. (Sorry to all NonnBased in AU

How many views does Recipe30 actually get?

This channel runs on hits: its top 10% of videos pull 66% of all views, so the median upload (110K views) is the floor and the big numbers are the exception.

110K
median views
67.4×
top vs median
30%
hit rate (2×+)
66%
views from top 10%

What is Recipe30's most popular video?

Its biggest hit is "Garlic Soup Italian style with crispy croutons" at 7.4M views - 67.4× the channel median. The other top performers:

Video titleViews
Garlic Soup Italian style with crispy croutons7.4M
Chicken Francaise Recipe over 200 Million Views7.3M
6 Egg Cracking Breakfast Recipes You Have to Try!4.5M

Which titles work best for Recipe30 - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Garlic Soup Italian style with crispy croutons7.4M
Chicken Francaise Recipe over 200 Million Views7.3M
6 Egg Cracking Breakfast Recipes You Have to Try!4.5M
6 Insanely Delicious Salmon Recipes3.8M
Voted the best Chicken Francaise recipe on Facebook - Francese or French3.0M
6 Italian Pasta Recipes You Can't Miss2.8M
6 Popular Indian Recipes - The Art of Indian Cooking:2.3M
This is the breakfast you want! (with avocado)2.0M
6 Unforgettable Soup Recipes to Warm Your Soul1.9M
6 Refreshing Summer Salad Recipes to Beat the Heat!1.9M

And the uploads that underperformed for this channel:

Video titleViews
Try this Healthy Mediterranean Lamb Bowl38K
The Only Egg Salad Recipe You Will Ever Need38K
The Only 6 Egg Recipes You Need for the Perfect Morning37K
Crispy skin fish almondine with cream sherry sauce and crunchy almonds35K
Crispy Lemon Garlic Chicken Skewers Better Than Any Restaurant | Spiedini34K
The Creamiest One-Pan Italian Pasta34K
Pici all'Aglione, The Pasta That Melts Your Stress Away32K
Like A Warm Hug On A Stressful Day30K
Asparagus Pasta and the First Bite That Feels Like Stepping Into the Sun30K
The Pasta People Live to 100 Eating29K

The title patterns that win here

  • Numbers pull the click here: 50% of its winners use one ("3-ingredient", "in 10 minutes") vs 21% of its flops.
  • Its winning titles run about 8 words; the ones that flop run 9. Shorter and sharper wins here.

What keywords does Recipe30 rank on?

Weighted by views, the topics this channel actually pulls traffic on are: chicken, garlic, soup, italian, francaise, style, crispy, croutons. These are the lanes it owns - and the ones a similar channel competes against.

How often does Recipe30 post, and when?

Recipe30 publishes about 3.1 videos a week. Its views concentrate on Tue, Thu, Sat, and thin out on Mon. The single best-performing slot is Tue around 12:00.

Views by day of week
Sun
105K
Mon
17K
Tue
3.1M
Wed
127K
Thu
1.6M
Fri
62K
Sat
394K

How long are Recipe30's videos?

Typical uploads run about 7 minutes. Broken down by length, its 20 min+ videos perform best (657K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
216K
5-10m
68K
10-20m
38K
20m+
657K

How does Recipe30 compare to other cooking channels?

At 110K median views, Recipe30 runs above the typical cooking channel we track (22K). It is outperforming its niche.

How much does Recipe30 make? (estimated)

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Recipe30 pulls roughly 1.5M long-form views a month, which at a typical $1-4 RPM works out to an estimated $1K-$6K a month in ad revenue (about $18K-$70K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Recipe30 make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Tue, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 110K views.

Recipe30 stats at a glance

Subscribers1.6M
Total views220M
Videos published1K
Average views / video190K
Engagement rate4.9%
Uploads per week3.1
Typical length7 min
On YouTube since2006 (20 yrs)

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Public YouTube data for Recipe30, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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