Cooking · channel analysis

Pailin's Kitchen - what's actually working, and what isn't

Cooking · 11-min uploads · 2.3M subscribers · started 2009 · ~4.5/week
Est. ad revenue$11K–$44K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 43 public uploads. One of the best cooking youtube channels we track. Visit Pailin's Kitchen on YouTube →

In Pailin's Kitchen's own words
Hi! My name is Pai, and I'm here to demystify Thai cuisine with easy-to-follow, authentic recipes uploaded every week. If you've ever been intimidated or hesitant to cook Thai food, that's what I'm here for! Not only do I show you how to make a delicious Thai dishes, I also explain why we do what we do, and give you tiBased in CA

How does Pailin's Kitchen perform on YouTube?

This channel runs on hits: its top 10% of videos pull 42% of all views, so the median upload (376K views) is the floor and the big numbers are the exception.

376K
median views
top vs median
23%
hit rate (2×+)
42%
views from top 10%

What is Pailin's Kitchen's most popular video?

Its biggest hit is "How to Make Authentic Pad Thai in 5 Mins! + Pad Thai Sauce Recipe" at 3.0M views - 8× the channel median. The other top performers:

Video titleViews
How to Make Authentic Pad Thai in 5 Mins! + Pad Thai Sauce Recipe3.0M
Chicken Adobo Recipe - Filipino Recipe - Pai's Kitchen2.4M
This Sauce Makes Everything Better2.0M

Which titles work best for Pailin's Kitchen - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
How to Make Authentic Pad Thai in 5 Mins! + Pad Thai Sauce Recipe3.0M
Chicken Adobo Recipe - Filipino Recipe - Pai's Kitchen2.4M
This Sauce Makes Everything Better2.0M
The "Original" Thai Basil Stir Fry (Pad Kra Pao)1.8M
3 Reasons THAI FRIED CHICKEN is the Best in the World1.7M
Hot Thai Chicken! - Fried Chicken in Sweet Chili Lime Sauce Recipe1.5M
AUNTIE'S PHO - The Best I've Ever Had1.1M
7 Ways to Cook Thai Sticky Rice (with Bonus Hack!) หุงข้าวเหนียว 7 วิธี1.0M
Thai Fish Cakes Recipe (Tod Mun Pla) ทอดมันปลา - Hot Thai Kitchen!895K

And the uploads that underperformed for this channel:

Video titleViews
Almond Jelly Cubes & Fruit Salad (Almond Float) Recipe | Thai Recipes เต้าฮวยฟรุตสลัด108K
Rainbow Rice Salad Recipe - Khao Yum ข้าวยำ - Thai Recipes90K
My Mother in Law Makes Tomato Beef87K
People always ask for this recipe after Phuket trip - MOO HONG86K
Spicy Roast Pork Salad Recipe ยำหมูอบ - Hot Thai Kitchen77K
My Thoughts on Induction Wok Burner36K
Dad's Secret to The Best & Easy Thai Duck Curry34K
Best Way to Wok with an Electric Stove22K
The Wok vs The Electric Stove (pt 2)17K

The title patterns that win here

  • Words that show up in winners, not flops: sauce chicken pad fried.
  • Numbers pull the click here: 33% of its winners use one ("3-ingredient", "in 10 minutes") vs 11% of its flops.
  • Its winning titles run about 11 words; the ones that flop run 10. It gets away with longer, more descriptive titles.

What keywords does Pailin's Kitchen rank on?

Weighted by views, the topics this channel actually pulls traffic on are: thai, kitchen, sauce, chicken, hot, pad, fried, authentic. These are the lanes it owns - and the ones a similar channel competes against.

How often does Pailin's Kitchen post, and when?

Pailin's Kitchen publishes about 4.5 videos a week. Its views concentrate on Fri. The single best-performing slot is Fri around 13:00.

Views by day of week
Sun
0
Mon
0
Tue
0
Wed
0
Thu
0
Fri
86K
Sat
0

How long are Pailin's Kitchen's videos?

Typical uploads run about 11 minutes. Broken down by length, its 10-20 min videos perform best (593K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
36K
5-10m
391K
10-20m
593K
20m+
221K

How does Pailin's Kitchen compare to other cooking channels?

At 376K median views, Pailin's Kitchen runs above the typical cooking channel we track (22K). It is outperforming its niche.

Pailin's Kitchen's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Pailin's Kitchen pulls roughly 7.3M long-form views a month, which at a typical $1-4 RPM works out to an estimated $7K-$29K a month in ad revenue (about $87K-$350K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Pailin's Kitchen make next?

Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Fri, and build titles around its proven words (sauce, chicken, pad). The median is the bar - the goal of every upload is to clear 376K views.

Pailin's Kitchen stats at a glance

Subscribers2.3M
Total views256M
Videos published804
Average views / video319K
Engagement rate2.7%
Uploads per week4.5
Typical length11 min
On YouTube since2009 (17 yrs)

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Public YouTube data for Pailin's Kitchen, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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