Our Food Lab - what's actually working, and what isn't
Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 126 public uploads. One of the recipe youtube channels we track. Visit Our Food Lab on YouTube →
How many views does Our Food Lab actually get?
This channel runs on hits: its top 10% of videos pull 78% of all views, so the median upload (5K views) is the floor and the big numbers are the exception.
What is Our Food Lab's most popular video?
Its biggest hit is "Air Fryer Chicken Biriyani Style Rice | Easy One Pot Recipe 🍗🔥" at 697K views - 137.1× the channel median. The other top performers:
Which titles work best for Our Food Lab - and which flop?
Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:
And the uploads that underperformed for this channel:
The title patterns that win here
- Its winning titles run about 13 words; the ones that flop run 15. Shorter and sharper wins here.
What keywords does Our Food Lab rank on?
Weighted by views, the topics this channel actually pulls traffic on are: air, fryer, rice, chicken, snack, one, style, pot. These are the lanes it owns - and the ones a similar channel competes against.
How often does Our Food Lab post, and when?
Our Food Lab publishes about 2.9 videos a week. Its views concentrate on Mon, Fri, Wed, and thin out on Sat. The single best-performing slot is Mon around 10:00.
How long are Our Food Lab's videos?
Typical uploads run about 2 minutes. Broken down by length, its under 5 min videos perform best (5K median views) - the format worth leaning into on this channel.
How does Our Food Lab compare to other cooking channels?
At 5K median views, Our Food Lab sits below the typical cooking channel we track (22K) - there is headroom.
How much does Our Food Lab make? (estimated)
Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Our Food Lab pulls roughly 63K long-form views a month, which at a typical $1-4 RPM works out to an estimated $63-$253 a month in ad revenue (about $756-$3K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.
What should a channel like Our Food Lab make next?
Copy what already works here, not generic advice: lean on the under 5 min format, ship on Mon, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 5K views.
Our Food Lab stats at a glance
| Subscribers | 273K |
| Total views | 278M |
| Videos published | 535 |
| Average views / video | 519K |
| Engagement rate | 0.8% |
| Uploads per week | 2.9 |
| Typical length | 2 min |
| On YouTube since | 2012 (14 yrs) |
Want this read on your own channel?
See which of your titles win, which topics are rising in your niche, and whether an idea will beat your own median - free.
Analyze your channel - free →Public YouTube data for Our Food Lab, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.