NYT Cooking - what's actually working, and what isn't
Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 131 public uploads. One of the recipe youtube channels we track. Visit NYT Cooking on YouTube →
NYT Cooking's YouTube stats: views and performance
This channel runs on hits: its top 10% of videos pull 59% of all views, so the median upload (100K views) is the floor and the big numbers are the exception.
What is NYT Cooking's most popular video?
Its biggest hit is "The Unofficial Sandwich of Harlem | Sandwich City | NYT Cooking" at 4.1M views - 40.6× the channel median. The other top performers:
Which titles work best for NYT Cooking - and which flop?
Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:
And the uploads that underperformed for this channel:
The title patterns that win here
- Words that show up in winners, not flops:
sandwichcity.
What keywords does NYT Cooking rank on?
Weighted by views, the topics this channel actually pulls traffic on are: nyt, sandwich, city, pizza, interview, claire, saffitz, thanksgiving. These are the lanes it owns - and the ones a similar channel competes against.
How often does NYT Cooking post, and when?
NYT Cooking publishes about 3.3 videos a week. Its views concentrate on Sat, Tue, Fri, and thin out on Wed. The single best-performing slot is Sat around 19:00.
How long are NYT Cooking's videos?
Typical uploads run about 13 minutes. Broken down by length, its 20 min+ videos perform best (153K median views) - the format worth leaning into on this channel.
How does NYT Cooking compare to other cooking channels?
At 100K median views, NYT Cooking runs above the typical cooking channel we track (22K). It is outperforming its niche.
What is NYT Cooking's net worth and estimated earnings?
Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, NYT Cooking pulls roughly 1.4M long-form views a month, which at a typical $1-4 RPM works out to an estimated $1K-$6K a month in ad revenue (about $17K-$68K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.
What should a channel like NYT Cooking make next?
Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Sat, and build titles around its proven words (sandwich, city). The median is the bar - the goal of every upload is to clear 100K views.
NYT Cooking stats at a glance
| Subscribers | 1.3M |
| Total views | 238M |
| Videos published | 1K |
| Average views / video | 219K |
| Engagement rate | 3.2% |
| Uploads per week | 3.3 |
| Typical length | 13 min |
| On YouTube since | 2019 (7 yrs) |
Want this read on your own channel?
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Analyze your channel - free →Public YouTube data for NYT Cooking, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.