Cooking · channel analysis

NOT ANOTHER COOKING SHOW - what's actually working, and what isn't

Cooking · 12-min uploads · 1.4M subscribers · started 2018 · ~1/week
Est. ad revenue$855–$3K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 185 public uploads. One of the recipe youtube channels we track. Visit NOT ANOTHER COOKING SHOW on YouTube →

In NOT ANOTHER COOKING SHOW's own words
Cooking Style: Modern Grandma I believe cooking should be a basic human skill, like reading, writing, or driving a car. I don't have a way with words like I do with a camera, so let the late, great Anthony Bourdain explain my purpose. ""But I do think the idea that basic cooking skills are a virtue, that the ability toBased in US

How does NOT ANOTHER COOKING SHOW perform on YouTube?

This channel runs on hits: its top 10% of videos pull 44% of all views, so the median upload (132K views) is the floor and the big numbers are the exception.

132K
median views
16.2×
top vs median
25%
hit rate (2×+)
44%
views from top 10%

What is NOT ANOTHER COOKING SHOW's most popular video?

Its biggest hit is "The WORLD's MOST FAMOUS Sandwich (No Line!)" at 2.1M views - 16.2× the channel median. The other top performers:

Video titleViews
The WORLD's MOST FAMOUS Sandwich (No Line!)2.1M
This CHICKEN FRANCAISE is a Perfect Plate of Heaven1.6M
Japan Just Invented The Best New Way To Make A Cheeseburger1.5M

Which titles work best for NOT ANOTHER COOKING SHOW - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
The WORLD's MOST FAMOUS Sandwich (No Line!)2.1M
This CHICKEN FRANCAISE is a Perfect Plate of Heaven1.6M
Japan Just Invented The Best New Way To Make A Cheeseburger1.5M
The 100 Year Old Onion Burger Technique You Won't Believe1.4M
Why I'm Fully Obsessed with Rome's Secret Pasta1.3M
The Iconic 90's Steak I DEMANDED Every Week As a Kid1.3M
Why Chinese Takeout Is So Silky and Delicious (and how to make it at home)1.3M
5 EASY WAYS TO CUT MANGO1.2M
The Other Legendary Ragu From Naples is Glorious1.1M
What's The Secret To This Famous Pasta? BURN IT!1.0M

And the uploads that underperformed for this channel:

Video titleViews
Sometimes You Just Need an Empanada in 5 minutes63K
The 1st GUILT-FREE Buffalo Chicken Sandwich of Your Life62K
The Beloved Italian Pasta, Prosciutto and Peas62K
Cheesy Gordita Crunch Tacos are BETTER with BROCCOLI61K
The MOST Decadent Christmas Pasta You've Ever Made61K
This Video Almost Broke Me...59K
One of Italy's best kept secrets58K
How To Make Pillowy Gnocchi with a Lemony Lobster Sauce58K
Everybody Makes Cacio e Pepe Pizza Wrong57K
My Orange Chicken Crushes Panda Express57K

The title patterns that win here

  • Its winning titles run about 9 words; the ones that flop run 8. It gets away with longer, more descriptive titles.

What keywords does NOT ANOTHER COOKING SHOW rank on?

Weighted by views, the topics this channel actually pulls traffic on are: why, pasta, famous, secret, chicken, most, world, steak. These are the lanes it owns - and the ones a similar channel competes against.

How often does NOT ANOTHER COOKING SHOW post, and when?

NOT ANOTHER COOKING SHOW publishes about 1 videos a week. Its views concentrate on Wed, Thu, Sun, and thin out on Fri. The single best-performing slot is Wed around 19:00.

Views by day of week
Sun
274K
Mon
0
Tue
0
Wed
44M
Thu
283K
Fri
168K
Sat
0

How long are NOT ANOTHER COOKING SHOW's videos?

Typical uploads run about 12 minutes. Broken down by length, its under 5 min videos perform best (866K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
866K
5-10m
101K
10-20m
147K
20m+
123K

How does NOT ANOTHER COOKING SHOW compare to other cooking channels?

At 132K median views, NOT ANOTHER COOKING SHOW runs above the typical cooking channel we track (22K). It is outperforming its niche.

NOT ANOTHER COOKING SHOW's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, NOT ANOTHER COOKING SHOW pulls roughly 566K long-form views a month, which at a typical $1-4 RPM works out to an estimated $566-$2K a month in ad revenue (about $7K-$27K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like NOT ANOTHER COOKING SHOW make next?

Copy what already works here, not generic advice: lean on the under 5 min format, ship on Wed, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 132K views.

NOT ANOTHER COOKING SHOW stats at a glance

Subscribers1.4M
Total views163M
Videos published562
Average views / video291K
Engagement rate3.8%
Uploads per week1
Typical length12 min
On YouTube since2018 (8 yrs)

Want this read on your own channel?

See which of your titles win, which topics are rising in your niche, and whether an idea will beat your own median - free.

Analyze your channel - free →

Public YouTube data for NOT ANOTHER COOKING SHOW, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

↓ Keep scrolling - more channels load automatically