Cooking · channel analysis

Naush Kitchen Routine - what's actually working, and what isn't

Cooking · 16-min uploads · 1.1M subscribers · started 2019 · ~5.3/week
Est. ad revenue$1K–$5K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 66 public uploads. One of the best cooking youtube channels we track. Visit Naush Kitchen Routine on YouTube →

In Naush Kitchen Routine's own words
Naush Shezi is the creator of "Naush Kitchen Routine," a digital community of over 1 million food enthusiasts and homemakers. With a library of 1,000+ recipes, she specializes in relatable, budget-friendly, and delicious meals ranging from traditional favorites to viral snacks. Beyond her vlogs, Naush is an author of sBased in AE

How many views does Naush Kitchen Routine actually get?

This channel runs on hits: its top 10% of videos pull 41% of all views, so the median upload (36K views) is the floor and the big numbers are the exception.

36K
median views
14.2×
top vs median
20%
hit rate (2×+)
41%
views from top 10%

What is Naush Kitchen Routine's most popular video?

Its biggest hit is "Kid's Breakfast - Healthy Kraft jaisa Cream Cheese Recipe ready in minutes" at 514K views - 14.2× the channel median. The other top performers:

Video titleViews
Kid's Breakfast - Healthy Kraft jaisa Cream Cheese Recipe ready in minutes514K
Soch samaj k ye banana. Iski farmaish roaz hone lage gi 😂289K
Kids Healthy Homemade Nutella for Breakfast194K

Which titles work best for Naush Kitchen Routine - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Kid's Breakfast - Healthy Kraft jaisa Cream Cheese Recipe ready in minutes514K
Soch samaj k ye banana. Iski farmaish roaz hone lage gi 😂289K
Kids Healthy Homemade Nutella for Breakfast194K
Snack Party Episode 8 - No cook Brafi with only 2 ingredients160K
Snack Paety Wpiaode 9 - Fries Chicken Strips126K
Air Fryer Drumsticks with Glaze120K
Itna Rich Chocolate Cake frying Pan mein bna lia 😋😋🍫🍫115K
Full Month Lunchbox Prep sirf 1 ghnatay mein - Kids Lunchbox Ideas113K
Eid Shopping and Latest Fashion Trends in Dubai & Sharjah!💄 Best Shopping Brands in dubai94K
A True Love Story 💔 rona nai 🥺 Zainab Bint e Muhammad s.a.w91K

And the uploads that underperformed for this channel:

Video titleViews
Weight loss QnA - Sub sawaloun k answers - video zarur dekhein14K
Kids Breakfast - Healthy Aata pancakes - No maida - Ready in minutes 😍🥰 #naushkitchenroutineofficial13K
Aj Tihami ka mood thora off ho gya🥹Made Brownies for Husband's Office- OTG konsa buy karein?13K
Home Reset Pt 8- Dressing Table ki ab zarurat nai - Cleaning & Organizing My Wardrobe 🥰13K
Itna acha Blender naseeb mein hi nai tha😭 Chicken Tikka Masala12K
Bathroom makeover ka sara saman pohonch gaya! 😍✨ Bathroom Organization Haul 💯👌11K
Meal Prep for my Kids11K
Dirty floor ki asal waja house help nikla - 5 hour lga k clean krna para - Namkeen Gosht Recipe10K
Barish jahan jahan ho rai ye nanarin aur enjoy karein 🌧☔️Corn Potato Cutlets10K
Family Dinner ready in 1 hour - Saucy Grilled Chicken - Cinnamon Cake10K

The title patterns that win here

  • Its winning titles run about 12 words; the ones that flop run 13. Shorter and sharper wins here.

What keywords does Naush Kitchen Routine rank on?

Weighted by views, the topics this channel actually pulls traffic on are: breakfast, healthy, mein, cream, cheese, kids, ready, minutes. These are the lanes it owns - and the ones a similar channel competes against.

How often does Naush Kitchen Routine post, and when?

Naush Kitchen Routine publishes about 5.3 videos a week. Its views concentrate on Sat, Thu, Fri, and thin out on Mon. The single best-performing slot is Sat around 20:00.

Views by day of week
Sun
322K
Mon
259K
Tue
273K
Wed
418K
Thu
608K
Fri
548K
Sat
728K

How long are Naush Kitchen Routine's videos?

Typical uploads run about 16 minutes. Broken down by length, its 20 min+ videos perform best (49K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
36K
5-10m
7K
10-20m
34K
20m+
49K

How does Naush Kitchen Routine compare to other cooking channels?

At 36K median views, Naush Kitchen Routine runs above the typical cooking channel we track (22K). It is outperforming its niche.

How much does Naush Kitchen Routine make? (estimated)

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Naush Kitchen Routine pulls roughly 823K long-form views a month, which at a typical $1-4 RPM works out to an estimated $823-$3K a month in ad revenue (about $10K-$39K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Naush Kitchen Routine make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Sat, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 36K views.

Naush Kitchen Routine stats at a glance

Subscribers1.1M
Total views366M
Videos published2K
Average views / video219K
Engagement rate4%
Uploads per week5.3
Typical length16 min
On YouTube since2019 (7 yrs)

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Public YouTube data for Naush Kitchen Routine, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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