Cooking · channel analysis

Melanie Cooks - what's actually working, and what isn't

Cooking · 4-min uploads · 92K subscribers · started 2019 · ~3.3/week
Est. ad revenue$131–$524/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 57 public uploads. One of the cooking youtube channels we track. Visit Melanie Cooks on YouTube →

In Melanie Cooks's own words
Welcome to my cooking channel! I'm so happy to see you here! If you are looking for easy recipes for everyday cook, you've come to the right place! I'm married and a busy mom of 3 so my recipes are geared towards saving time and getting dinner on the table quickly! I love to use kitchen gadgets such as Air Fryer and InBased in US

What are Melanie Cooks's average views?

This channel runs on hits: its top 10% of videos pull 66% of all views, so the median upload (6K views) is the floor and the big numbers are the exception.

6K
median views
48×
top vs median
39%
hit rate (2×+)
66%
views from top 10%

What is Melanie Cooks's most popular video?

Its biggest hit is "Sauteed Zucchini Recipe - How To Cook Zucchini On A Stove In A Frying Pan {Healthy Keto Easy Vegan}" at 293K views - 48× the channel median. The other top performers:

Video titleViews
Sauteed Zucchini Recipe - How To Cook Zucchini On A Stove In A Frying Pan {Healthy Keto Easy Vegan}293K
Instant Pot Pasta Recipe - How To Cook Pasta In The Instant Pot - So Easy!225K
Air Fryer Eggplant Recipe217K

Which titles work best for Melanie Cooks - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Sauteed Zucchini Recipe - How To Cook Zucchini On A Stove In A Frying Pan {Healthy Keto Easy Vegan}293K
Instant Pot Pasta Recipe - How To Cook Pasta In The Instant Pot - So Easy!225K
Air Fryer Eggplant Recipe217K
Instant Pot Cabbage Recipe - How To Cook Cabbage In The Instant Pot93K
Instant Pot Steamed Broccoli Recipe - How To Cook Broccoli In The Instant Pot - So Easy And Healthy!93K
Instant Pot Baked Potatoes Recipe - How To Cook Whole Potatoes In The Instant Pot - So Easy AMAZING!57K
Instant Pot Frozen Shrimp Recipe44K
Instant Pot Cubed Sweet Potatoes Recipe - How To Cook Diced Sweet Potato Cubes In The Instant Pot34K
Instant Pot Steamed Asparagus recipe - perfect every time!29K
Instant Pot Eggplant Recipe - How To Cook Eggplant In The Instant Pot - Spicy Garlic Eggplant YUMMY!28K

And the uploads that underperformed for this channel:

Video titleViews
Air Fryer Frozen Cream Cheese Wontons2K
Ninja Crispi Pro Frozen Chicken Nuggets - Perfect Time, Temp & Crispy Results2K
Air Fryer Frozen Black Bean Burgers: CRISPY, Plant-Based & Ready in Minutes! 🍔 Vegan Friendly 🌱2K
Air Fryer Kale Chips1K
Ninja Crispi Pro Frozen Pizza - Time, Temp & Crispy Results1K
Kidney Bean Salad Recipe 🥗😋: Fresh, Flavorful, and Oh-So-Healthy!1K
Ninja Crispi Pro Corn on the Cob - Better Than Boiling?1K
Ninja Crispi Pro Brussels Sprouts - Air Fryer Time, Temp & Crispy Results1K
My Grocery Haul With Prices - Fresh Food, Quick Meals, and Easy Snacks!1K
Ninja Crispi Pro Chicken Tenders From Scratch1K

The title patterns that win here

  • Words that show up in winners, not flops: instant pot steamed.
  • Its winning titles run about 16 words; the ones that flop run 11. It gets away with longer, more descriptive titles.

What keywords does Melanie Cooks rank on?

Weighted by views, the topics this channel actually pulls traffic on are: instant, pot, healthy, zucchini, air, fryer, vegan, sauteed. These are the lanes it owns - and the ones a similar channel competes against.

How often does Melanie Cooks post, and when?

Melanie Cooks publishes about 3.3 videos a week. Its views concentrate on Mon, Wed, Sun, and thin out on Tue. The single best-performing slot is Mon around 14:00.

Views by day of week
Sun
7K
Mon
17K
Tue
1K
Wed
8K
Thu
3K
Fri
1K
Sat
6K

How long are Melanie Cooks's videos?

Typical uploads run about 4 minutes. Broken down by length, its 5-10 min videos perform best (16K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
5K
5-10m
16K
10-20m
15K

How does Melanie Cooks compare to other cooking channels?

At 6K median views, Melanie Cooks sits below the typical cooking channel we track (22K) - there is headroom.

How much money does Melanie Cooks make on YouTube?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Melanie Cooks pulls roughly 87K long-form views a month, which at a typical $1-4 RPM works out to an estimated $87-$347 a month in ad revenue (about $1K-$4K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Melanie Cooks make next?

Copy what already works here, not generic advice: lean on the 5-10 min format, ship on Mon, and build titles around its proven words (instant, pot, steamed). The median is the bar - the goal of every upload is to clear 6K views.

Melanie Cooks stats at a glance

Subscribers92K
Total views24M
Videos published1K
Average views / video21K
Engagement rate2.1%
Uploads per week3.3
Typical length4 min
On YouTube since2019 (7 yrs)

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Public YouTube data for Melanie Cooks, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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