Cooking · channel analysis

Matthew's Guyanese Cooking - what's actually working, and what isn't

Cooking · 6-min uploads · 110K subscribers · started 2016 · ~0.7/week
Est. ad revenue$30–$120/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 157 public uploads. One of the cooking youtube channels we track. Visit Matthew's Guyanese Cooking on YouTube →

In Matthew's Guyanese Cooking's own words
Welcome to Matthew's Guyanese Cooking everyone! Through my channel I want to share all of the delectable Guyanese dishes I grew up eating and the multicultural recipes I have learned over the years with the world. Keeping my culture alive is very important to me because when the older generations are gone it is the you

What are Matthew's Guyanese Cooking's average views?

This channel runs on hits: its top 10% of videos pull 45% of all views, so the median upload (7K views) is the floor and the big numbers are the exception.

7K
median views
21.8×
top vs median
31%
hit rate (2×+)
45%
views from top 10%

What is Matthew's Guyanese Cooking's most popular video?

Its biggest hit is "Easy Fruit Cake #Christmas2021 #FruitCake- Episode 413" at 144K views - 21.8× the channel median. The other top performers:

Video titleViews
Easy Fruit Cake #Christmas2021 #FruitCake- Episode 413144K
How To Make Guyanese Chinese Fried Rice || Veggie Style!- Episode 433115K
How To Make Lapsi and Puri || Lapsi & Suhari || Halwa- Episode 435 #DurgaPuja100K

Which titles work best for Matthew's Guyanese Cooking - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Easy Fruit Cake #Christmas2021 #FruitCake- Episode 413144K
How To Make Guyanese Chinese Fried Rice || Veggie Style!- Episode 433115K
How To Make Lapsi and Puri || Lapsi & Suhari || Halwa- Episode 435 #DurgaPuja100K
The BEST Guyanese Plait Bread || Step-By-Step- Episode 41080K
GUYANESE Pine Tarts || Step By Step Recipe- Episode 45165K
Step By Step Gulab Jamun || Trini Rasgulla- Episode 440 #Navratri2022 #DurgaPuja54K
Guyanese Aloo Ball || Potato Ball- Episode 402 #lotusbazaar #lookwhoswearinglotus47K
Grammy Makes Bara || Guyanese Bara #Diwali2021- Episode 39945K
The SOFTEST Tennis Rolls! || Hops Bread- Episode 41140K
GUYANESE PHOLOURIE || Step by Step Recipe!- Episode 44739K

And the uploads that underperformed for this channel:

Video titleViews
Shop With Me At Bedessee West Indian Supermarket! #guyanese3K
Trini Style Chicken Pelau- Episode 4633K
Shop With Me At Bliss Spiritual Puja Store || Queens, NY3K
8 Days of Diwali || Diwali Celebrations 2021 #Diwali2021 #LakshmiPuja3K
Holiday Baking With Grammy || GUYANESE Fruit Cake/Sponge Cake3K
Diwali Greetings 2021 #Diwali2021 #Diwalisweets3K
9 Nights of Navratri with Dharma Dolls || HAPPY NAVRATRI! #DurgaPuja3K
Step By Step Plait Bread Recipe- Episode 5603K
Fried Squash With Chicken- Episode 4972K
Bunjal Dhal & Fried Fine Fish/Smelts- Episode 5202K

The title patterns that win here

  • Words that show up in winners, not flops: guyanese step.

What keywords does Matthew's Guyanese Cooking rank on?

Weighted by views, the topics this channel actually pulls traffic on are: episode, guyanese, step, cake, recipe-, christmas, fruit, durgapuja. These are the lanes it owns - and the ones a similar channel competes against.

How often does Matthew's Guyanese Cooking post, and when?

Matthew's Guyanese Cooking publishes about 0.7 videos a week. Its views concentrate on Fri, Wed, Sun, and thin out on Sat. The single best-performing slot is Fri around 17:00.

Views by day of week
Sun
343K
Mon
200K
Tue
237K
Wed
355K
Thu
336K
Fri
411K
Sat
168K

How long are Matthew's Guyanese Cooking's videos?

Typical uploads run about 6 minutes. Broken down by length, its 10-20 min videos perform best (15K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
4K
5-10m
8K
10-20m
15K
20m+
5K

How does Matthew's Guyanese Cooking compare to other cooking channels?

At 7K median views, Matthew's Guyanese Cooking sits below the typical cooking channel we track (22K) - there is headroom.

How much money does Matthew's Guyanese Cooking make on YouTube?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Matthew's Guyanese Cooking pulls roughly 20K long-form views a month, which at a typical $1-4 RPM works out to an estimated $20-$79 a month in ad revenue (about $240-$948 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Matthew's Guyanese Cooking make next?

Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Fri, and build titles around its proven words (guyanese, step). The median is the bar - the goal of every upload is to clear 7K views.

Matthew's Guyanese Cooking stats at a glance

Subscribers110K
Total views15M
Videos published672
Average views / video22K
Engagement rate3.3%
Uploads per week0.7
Typical length6 min
On YouTube since2016 (10 yrs)

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Public YouTube data for Matthew's Guyanese Cooking, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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