Cooking · channel analysis

Mad Scientist BBQ - what's actually working, and what isn't

Cooking · 18-min uploads · 765K subscribers · started 2016 · ~0.7/week
Est. ad revenue$629–$3K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 186 public uploads. One of the recipe youtube channels we track. Visit Mad Scientist BBQ on YouTube →

In Mad Scientist BBQ's own words
I'm a barbecue enthusiast from Kentucky who loves to spend time smoking meat and enjoying the rewards of a long cook. I'm also a former Biology and Chemistry teacher, so I have a love for science. On my channel I'll take you through all of the steps of making great BBQ while dispelling some of the common myths that are

Mad Scientist BBQ's YouTube stats: views and performance

This channel runs on hits: its top 10% of videos pull 42% of all views, so the median upload (138K views) is the floor and the big numbers are the exception.

138K
median views
16.4×
top vs median
25%
hit rate (2×+)
42%
views from top 10%

What is Mad Scientist BBQ's most popular video?

Its biggest hit is "How to Smoke Chicken" at 2.3M views - 16.4× the channel median. The other top performers:

Video titleViews
How to Smoke Chicken2.3M
How to Smoke Pork Ribs | Mad Scientist BBQ2.1M
Costco Sells Whole Pre-Cooked Brisket?! Let's Try It.1.8M

Which titles work best for Mad Scientist BBQ - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
How to Smoke Chicken2.3M
How to Smoke Pork Ribs | Mad Scientist BBQ2.1M
Costco Sells Whole Pre-Cooked Brisket?! Let's Try It.1.8M
I Flew 8,000 Miles to Learn this BBQ Recipe1.3M
How to Smoke Beef Ribs | Mad Scientist BBQ1.3M
How to Cook a Competition Brisket | Mad Scientist BBQ | Harry Soo1.0M
Brisket prices are TOO high. Try this instead. | Mad Scientist BBQ963K
My MOST REQUESTED Chicken Thighs BBQ Recipe953K
I Cooked a Brisket While Waiting in Line at Franklin Barbecue949K
How to Smoke Brisket | Mad Scientist BBQ938K

And the uploads that underperformed for this channel:

Video titleViews
🔥 The FIRST ever Desperado MEAT FEST 🔥63K
Lamb Ribs: Better Than Pork Ribs? | Mad Scientist BBQ63K
Talking BBQ with Aaron Franklin62K
Woman Calls 911 Over Pink Barbecue62K
I Tested 4 BBQ Woods--Can I Taste the Difference?61K
Your Steak Smoking Technique is Wrong60K
Smoked Salt: The Ultimate BBQ Hack?60K
The ONLY Way I Cook Salmon59K
Smoked Ossobuco | Mad Scientist BBQ57K
How to Grill a Steak | Mad Scientist BBQ57K

The title patterns that win here

  • Words that show up in winners, not flops: brisket.
  • Its winning titles run about 9 words; the ones that flop run 7. It gets away with longer, more descriptive titles.
  • Questions work: 29% of its winners are phrased as a question.

What keywords does Mad Scientist BBQ rank on?

Weighted by views, the topics this channel actually pulls traffic on are: bbq, mad, scientist, brisket, smoke, smoker, ribs, chicken. These are the lanes it owns - and the ones a similar channel competes against.

How often does Mad Scientist BBQ post, and when?

Mad Scientist BBQ publishes about 0.7 videos a week. Its views concentrate on Tue, Wed, Fri, and thin out on Mon. The single best-performing slot is Tue around 22:00.

Views by day of week
Sun
2.8M
Mon
1.8M
Tue
11M
Wed
8.8M
Thu
8.2M
Fri
8.7M
Sat
4.1M

How long are Mad Scientist BBQ's videos?

Typical uploads run about 18 minutes. Broken down by length, its 20 min+ videos perform best (187K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
25K
5-10m
89K
10-20m
125K
20m+
187K

How does Mad Scientist BBQ compare to other cooking channels?

At 138K median views, Mad Scientist BBQ runs above the typical cooking channel we track (22K). It is outperforming its niche.

What is Mad Scientist BBQ's net worth and estimated earnings?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Mad Scientist BBQ pulls roughly 417K long-form views a month, which at a typical $1-4 RPM works out to an estimated $417-$2K a month in ad revenue (about $5K-$20K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Mad Scientist BBQ make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Tue, and build titles around its proven words (brisket). The median is the bar - the goal of every upload is to clear 138K views.

Mad Scientist BBQ stats at a glance

Subscribers765K
Total views103M
Videos published336
Average views / video307K
Engagement rate3.4%
Uploads per week0.7
Typical length18 min
On YouTube since2016 (10 yrs)

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Public YouTube data for Mad Scientist BBQ, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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