Cooking · channel analysis

Laura in the Kitchen - what's actually working, and what isn't

Cooking · 6-min uploads · 4.0M subscribers · started 2010 · ~3/week
Est. ad revenue$701–$3K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 53 public uploads. One of the best cooking youtube channels we track. Visit Laura in the Kitchen on YouTube →

In Laura in the Kitchen's own words
Hi there, welcome to my channel! This is where I share my passion for cooking with the world. I started Laura in the Kitchen in 2010 as a way to help share the love of the kitchen with anyone willing to watch an learn. I had no idea that so many of you would tune in and love to cook with me! I've shared over a thousandBased in US

Laura in the Kitchen's YouTube stats: views and performance

This channel runs on hits: its top 10% of videos pull 86% of all views, so the median upload (36K views) is the floor and the big numbers are the exception.

36K
median views
194.5×
top vs median
36%
hit rate (2×+)
86%
views from top 10%

What is Laura in the Kitchen's most popular video?

Its biggest hit is "How to make Homemade Pizza From Scratch - Recipe by Laura Vitale - Laura in the Kitchen Ep. 86" at 7.0M views - 194.5× the channel median. The other top performers:

Video titleViews
How to make Homemade Pizza From Scratch - Recipe by Laura Vitale - Laura in the Kitchen Ep. 867.0M
How to Make Homemade Cupcakes From Scratch - Recipe by Laura Vitale Laura in the Kitchen Episode 616.4M
Homemade Waffles Recipe - Laura Vitale - Laura in the Kitchen Episode 3262.2M

Which titles work best for Laura in the Kitchen - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
How to make Homemade Pizza From Scratch - Recipe by Laura Vitale - Laura in the Kitchen Ep. 867.0M
How to Make Homemade Cupcakes From Scratch - Recipe by Laura Vitale Laura in the Kitchen Episode 616.4M
Homemade Waffles Recipe - Laura Vitale - Laura in the Kitchen Episode 3262.2M
Potato & Onion Frittata Recipe - Laura Vitale - Laura in the Kitchen Episode 944712K
The Best Meatloaf You'll Ever Eat!555K
Homemade Pecan Pie Recipe - Laura Vitale - Laura in the Kitchen Episode 488287K
Lemon & Garlic Vinaigrette Recipe - Laura Vitale - Laura in the Kitchen Episode 430238K
Crock Pot Lentil & Kale Soup Recipe - Laura Vitale - Laura in the Kitchen Episode 976220K
Super Quick Creamy Chicken Pasta199K
Healthy Chicken Piccata Episode 1221186K

And the uploads that underperformed for this channel:

Video titleViews
Peperoncini Tuna Salad Recipe11K
Pan Con Tomate - The BEST Ever!9K
The Summer Pasta You Don't Wanna Miss!9K
Hi, I'm outside in my garden.7K
Lemon Potatoes & Meatballs7K
Grilled Steak & Charred Corn Salsa!7K
Mediterranean Shrimp Bowls - Super Quick & Easy!2K
Prosciutto and Peach Flatbread - Perfect Summer Snack2K
The Easiest Southern Style Banana Cream Pudding!703
Blueberry Cheesecake Ice Cream - No Ice Cream Machine Needed!613

The title patterns that win here

  • Words that show up in winners, not flops: laura vitale kitchen episode homemade.
  • Numbers pull the click here: 73% of its winners use one ("3-ingredient", "in 10 minutes") vs 0% of its flops.
  • Its winning titles run about 14 words; the ones that flop run 7. It gets away with longer, more descriptive titles.

What keywords does Laura in the Kitchen rank on?

Weighted by views, the topics this channel actually pulls traffic on are: laura, vitale, kitchen, homemade, scratch, episode, pizza, cupcakes. These are the lanes it owns - and the ones a similar channel competes against.

How often does Laura in the Kitchen post, and when?

Laura in the Kitchen publishes about 3 videos a week. Its views concentrate on Sat, Thu, Tue, and thin out on Mon. The single best-performing slot is Sat around 19:00.

Views by day of week
Sun
0
Mon
613
Tue
28K
Wed
7K
Thu
34K
Fri
12K
Sat
37K

How long are Laura in the Kitchen's videos?

Typical uploads run about 6 minutes. Broken down by length, its 10-20 min videos perform best (68K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
18K
5-10m
62K
10-20m
68K
20m+
13K

How does Laura in the Kitchen compare to other cooking channels?

At 36K median views, Laura in the Kitchen runs above the typical cooking channel we track (22K). It is outperforming its niche.

What is Laura in the Kitchen's net worth and estimated earnings?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Laura in the Kitchen pulls roughly 464K long-form views a month, which at a typical $1-4 RPM works out to an estimated $464-$2K a month in ad revenue (about $6K-$22K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Laura in the Kitchen make next?

Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Sat, and build titles around its proven words (laura, vitale, kitchen). The median is the bar - the goal of every upload is to clear 36K views.

Laura in the Kitchen stats at a glance

Subscribers4.0M
Total views697M
Videos published2K
Average views / video308K
Engagement rate5.7%
Uploads per week3
Typical length6 min
On YouTube since2010 (16 yrs)

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Public YouTube data for Laura in the Kitchen, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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