Cooking · channel analysis

Justine's Kitchen - what's actually working, and what isn't

Cooking · 5-min uploads · 899K subscribers · started 2014 · ~7.6/week
Est. ad revenue$2K–$7K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 252 public uploads. One of the best cooking youtube channels we track. Visit Justine's Kitchen on YouTube →

In Justine's Kitchen's own words
Hi! I'm Justine! I've been designing and filming super easy recipes for over 4 years now and love to share my ideas with the world! I hope you enjoy and be sure to comment your favorite recipes you would like me to try!

How does Justine's Kitchen perform on YouTube?

This channel runs on hits: its top 10% of videos pull 54% of all views, so the median upload (34K views) is the floor and the big numbers are the exception.

34K
median views
59.7×
top vs median
30%
hit rate (2×+)
54%
views from top 10%

What is Justine's Kitchen's most popular video?

Its biggest hit is "Better than Pumpkin Pie!" at 2.0M views - 59.7× the channel median. The other top performers:

Video titleViews
Better than Pumpkin Pie!2.0M
Easy Crockpot Treat1.7M
Easy Easter brunch617K

Which titles work best for Justine's Kitchen - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Better than Pumpkin Pie!2.0M
Easy Crockpot Treat1.7M
Easy Easter brunch617K
Easy Easter Dessert Recipes533K
Easy All American Dinner484K
Delicious Asian Style Dinner453K
Delicious Mexican inspired dinner444K
I learned this from Dolly!411K
Easy 3 ingredient treat366K
All in one pan dinner342K

And the uploads that underperformed for this channel:

Video titleViews
Easy party appetizer16K
You need to try this easy dinner!16K
The perfect Easter appetizer!16K
Easy seafood dinner in the crockpot15K
Easy & healthy breakfast15K
Easy Italian dinner15K
I learned this in Maine!15K
This dessert wins summer!15K
Easiest breakfast ever15K
Easy family dinner14K

The title patterns that win here

What keywords does Justine's Kitchen rank on?

Weighted by views, the topics this channel actually pulls traffic on are: dinner, crockpot, treat, dessert, pie, better, than, pumpkin. These are the lanes it owns - and the ones a similar channel competes against.

How often does Justine's Kitchen post, and when?

Justine's Kitchen publishes about 7.6 videos a week. Its views concentrate on Sat, Sun, Fri, and thin out on Wed. The single best-performing slot is Sat around 17:00.

Views by day of week
Sun
2.0M
Mon
1.6M
Tue
1.5M
Wed
1.1M
Thu
1.5M
Fri
2.0M
Sat
5.7M

How long are Justine's Kitchen's videos?

Typical uploads run about 5 minutes. Broken down by length, its 20 min+ videos perform best (108K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
25K
5-10m
37K
10-20m
61K
20m+
108K

How does Justine's Kitchen compare to other cooking channels?

At 34K median views, Justine's Kitchen runs above the typical cooking channel we track (22K). It is outperforming its niche.

Justine's Kitchen's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Justine's Kitchen pulls roughly 1.1M long-form views a month, which at a typical $1-4 RPM works out to an estimated $1K-$4K a month in ad revenue (about $13K-$53K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Justine's Kitchen make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Sat, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 34K views.

Justine's Kitchen stats at a glance

Subscribers899K
Total views546M
Videos published2K
Average views / video357K
Engagement rate2.9%
Uploads per week7.6
Typical length5 min
On YouTube since2014 (12 yrs)

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Public YouTube data for Justine's Kitchen, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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