Cooking · channel analysis

Greg's Kitchen - what's actually working, and what isn't

Cooking · 9-min uploads · 343K subscribers · started 2011 · ~5.2/week
Est. ad revenue$729–$3K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 65 public uploads. One of the cooking youtube channels we track. Visit Greg's Kitchen on YouTube →

In Greg's Kitchen's own words
Welcome to Greg's Kitchen! Greg is one of Australia's most popular food & lifestyle video content creators, based on the Gold Coast, Australia. He will show you all the latest and most popular food and product reviews. On the odd occasion he will show you how to cook the best recipes, while on a budget. Nothing overly Based in AU

What are Greg's Kitchen's average views?

This channel runs on hits: its top 10% of videos pull 41% of all views, so the median upload (22K views) is the floor and the big numbers are the exception.

22K
median views
14.5×
top vs median
8%
hit rate (2×+)
41%
views from top 10%

What is Greg's Kitchen's most popular video?

Its biggest hit is "HOW TO COOK A TOMATO - Greg's KItchen" at 313K views - 14.5× the channel median. The other top performers:

Video titleViews
HOW TO COOK A TOMATO - Greg's KItchen313K
How To Cook An Egg In An Air Fryer264K
Pataks Butter Chicken Review - Easy 3 Ingredient Pressure Cooker Dinners78K

Which titles work best for Greg's Kitchen - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
HOW TO COOK A TOMATO - Greg's KItchen313K
How To Cook An Egg In An Air Fryer264K
Pataks Butter Chicken Review - Easy 3 Ingredient Pressure Cooker Dinners78K
The best burger i've had in ages!70K
What has Mcdonald's done to the Big Mac?44K
Hungry Jack's Rib Deluxe Review41K
What's inside the KFC Boxfull?41K
Coles Croque Monsieur Toastie Review40K
KFC Zinger Parmi Burger and Mega Mozza Dippers Review38K
McDonald's Philly Cheese Stack Review - World Menu Heist38K

And the uploads that underperformed for this channel:

Video titleViews
The Yiros Shop Herb Mayo Chicken Yiros Review16K
Dinner and a chat15K
Domino's Surf and Turf Pizza Review15K
Nom Box Chicken Satay Review15K
Red Rooster Chook Change Menu Review15K
Burger'd Heatwave Burger Review15K
Taksim Kebabs Review15K
Youfoodz Roast Lamb and Minted Gravy Review10K
Zambrero Fat Taco Review10K
You'll need to sell a kidney to afford this burger!8K

The title patterns that win here

  • Words that show up in winners, not flops: mcdonald's kfc.
  • Its winning titles run about 7 words; the ones that flop run 6. It gets away with longer, more descriptive titles.
  • Questions work: 23% of its winners are phrased as a question.

What keywords does Greg's Kitchen rank on?

Weighted by views, the topics this channel actually pulls traffic on are: review, tomato, greg's, kitchen, egg, air, fryer, chicken. These are the lanes it owns - and the ones a similar channel competes against.

How often does Greg's Kitchen post, and when?

Greg's Kitchen publishes about 5.2 videos a week. Its views concentrate on Tue, Wed, Mon, and thin out on Fri. The single best-performing slot is Tue around 7:00.

Views by day of week
Sun
0
Mon
181K
Tue
271K
Wed
240K
Thu
158K
Fri
105K
Sat
113K

How long are Greg's Kitchen's videos?

Typical uploads run about 9 minutes. Broken down by length, its 10-20 min videos perform best (28K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
313K
5-10m
19K
10-20m
28K
20m+
15K

How does Greg's Kitchen compare to other cooking channels?

At 22K median views, Greg's Kitchen runs above the typical cooking channel we track (22K). It is outperforming its niche.

How much money does Greg's Kitchen make on YouTube?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Greg's Kitchen pulls roughly 483K long-form views a month, which at a typical $1-4 RPM works out to an estimated $483-$2K a month in ad revenue (about $6K-$23K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Greg's Kitchen make next?

Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Tue, and build titles around its proven words (mcdonald's, kfc). The median is the bar - the goal of every upload is to clear 22K views.

Greg's Kitchen stats at a glance

Subscribers343K
Total views96M
Videos published2K
Average views / video43K
Engagement rate8.5%
Uploads per week5.2
Typical length9 min
On YouTube since2011 (15 yrs)

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Public YouTube data for Greg's Kitchen, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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