Cooking · channel analysis

Food Wishes - what's actually working, and what isn't

Cooking · 8-min uploads · 4.7M subscribers · started 2007 · ~2.5/week
Est. ad revenue$2K–$10K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 253 public uploads. One of the cooking youtube channels we track. Visit Food Wishes on YouTube →

In Food Wishes's own words
Hello this is Chef John, and welcome to the Food Wishes channel, where the food is the star. Watch these fun-to-make, and easy-to-follow recipes, and you'll improve your culinary skills dramatically! I post new videos on Tuesdays and Fridays (usually), so keep checking back! Even better, join the community of astonishi

How many views does Food Wishes actually get?

This channel runs on hits: its top 10% of videos pull 58% of all views, so the median upload (153K views) is the floor and the big numbers are the exception.

153K
median views
63.3×
top vs median
26%
hit rate (2×+)
58%
views from top 10%

What is Food Wishes's most popular video?

Its biggest hit is "How to Make Beef & Cheese Lasagna | Food Wishes" at 9.7M views - 63.3× the channel median. The other top performers:

Video titleViews
How to Make Beef & Cheese Lasagna | Food Wishes9.7M
Fastest Way To Peel Garlic | Food Wishes7.4M
The Best Deli-Style Macaroni Salad You'll Ever Make | Food Wishes6.0M

Which titles work best for Food Wishes - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
How to Make Beef & Cheese Lasagna | Food Wishes9.7M
Fastest Way To Peel Garlic | Food Wishes7.4M
The Best Deli-Style Macaroni Salad You'll Ever Make | Food Wishes6.0M
Greek Lemon Chicken & Potatoes (Roasted with Garlic & Herbs) | Food Wishes4.1M
Beef Goulash - Hungarian Beef Goulash Recipe - Paprika Beef Stew3.4M
low Cooker Beef Pot Roast | Food Wishes2.9M
Spanish Garlic Soup - Sopa de Ajo Recipe - Bread and Garlic Soup2.9M
Turkish Chicken Kebabs - Easy Grilled Chicken Kebab Recipe2.8M
Quick Cured Salmon - How to Cure Salmon in 3 Minutes2.7M
How to Make Hash Browns | Classic Breakfast Potatoes2.3M

And the uploads that underperformed for this channel:

Video titleViews
Chimichurri Potato Salad | Food Wishes87K
Ribollita | How to Make Tuscan Bread Soup | Food Wishes87K
5 Best Potato Recipes of All Time | Food Wishes87K
How to Make Lemon Poppy Seed Pancakes | Food Wishes86K
Reverse Barbecue Chicken | The Secret to Extra-Juicy Grilled Chicken | Food Wishes83K
Cowboy Bacon | Spicy Candied Bacon | Food Wishes83K
Pavlova Christmas Tree | A Perfect Holiday Dessert | Food Wishes82K
Holiday Star Bread | Food Wishes81K
Japanese Potato Salad with Teriyaki Chicken | Food Wishes80K
Apple Cheddar Twists | Food Wishes80K

The title patterns that win here

  • Its winning titles run about 11 words; the ones that flop run 8. It gets away with longer, more descriptive titles.

What keywords does Food Wishes rank on?

Weighted by views, the topics this channel actually pulls traffic on are: wishes, beef, garlic, chicken, soup, cheese, lasagna, salad. These are the lanes it owns - and the ones a similar channel competes against.

How often does Food Wishes post, and when?

Food Wishes publishes about 2.5 videos a week. Its views concentrate on Fri, Tue, Wed, and thin out on Thu. The single best-performing slot is Fri around 17:00.

Views by day of week
Sun
0
Mon
0
Tue
8.6M
Wed
5.5M
Thu
199K
Fri
9.5M
Sat
0

How long are Food Wishes's videos?

Typical uploads run about 8 minutes. Broken down by length, its 20 min+ videos perform best (208K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
143K
5-10m
161K
10-20m
103K
20m+
208K

How does Food Wishes compare to other cooking channels?

At 153K median views, Food Wishes runs above the typical cooking channel we track (22K). It is outperforming its niche.

How much does Food Wishes make? (estimated)

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Food Wishes pulls roughly 1.6M long-form views a month, which at a typical $1-4 RPM works out to an estimated $2K-$7K a month in ad revenue (about $20K-$79K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Food Wishes make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Fri, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 153K views.

Food Wishes stats at a glance

Subscribers4.7M
Total views1146M
Videos published2K
Average views / video473K
Engagement rate4.4%
Uploads per week2.5
Typical length8 min
On YouTube since2007 (19 yrs)

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Public YouTube data for Food Wishes, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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