Cooking · channel analysis

Darius Cooks - what's actually working, and what isn't

Cooking · 4-min uploads · 466K subscribers · started 2008 · ~9.2/week
Est. ad revenue$823–$3K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 235 public uploads. One of the recipe youtube channels we track. Visit Darius Cooks on YouTube →

In Darius Cooks's own words
Food is my life. Life is my food! Join me - weeknighttable.com.Based in US

How does Darius Cooks perform on YouTube?

This channel runs on hits: its top 10% of videos pull 60% of all views, so the median upload (14K views) is the floor and the big numbers are the exception.

14K
median views
63.4×
top vs median
27%
hit rate (2×+)
60%
views from top 10%

What is Darius Cooks's most popular video?

Its biggest hit is "I made black people spaghetti. The recipe is up on the blog." at 874K views - 63.4× the channel median. The other top performers:

Video titleViews
I made black people spaghetti. The recipe is up on the blog.874K
I made a salad. Save the recipe in case you need it.866K
Anybody else grandmama made this when you were growing up? We called it chicken and noodles.446K

Which titles work best for Darius Cooks - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
I made black people spaghetti. The recipe is up on the blog.874K
I made a salad. Save the recipe in case you need it.866K
Anybody else grandmama made this when you were growing up? We called it chicken and noodles.446K
Cornmeal Crusted Catfish. Recipe is up on the blog.261K
Dirty rice. Save the recipe in case you need it.249K
Made hamburger steak...with gravy. Recipe is up on the blog.244K
Made salmon cakes! Recipe is up on the blog.188K
Anybody else's grandma made this?! Recipe is up on the blog.180K
I mixed mustard and turnips together. Full recipe is up on the blog.145K
Made potato salad. Recipe is up on the blog.141K

And the uploads that underperformed for this channel:

Video titleViews
Roll Up or Grab a Cocktail. It's Friday!!!4K
Who's Cooking?!4K
A gentle reminder.4K
Made the viral dirty spaghetti. But as lasagna. Recipe is up on the blog.4K
FULL INTERVIEW: Boyfriend of Tye Kieonne...Stuck in Bali because of Marijuana!4K
Vibe with me for an hour.3K
Yall Sleep?! Need a vibe?!?! 😳😳😳3K
What yall doing?! Let's roll...3K
Here's Everything I Ate At Afuri in Houston3K
I'm baaaaccccckkkkkk!!! True R&B Lovers only tho...3K

The title patterns that win here

  • Words that show up in winners, not flops: blog some.
  • Its winning titles run about 11 words; the ones that flop run 6. It gets away with longer, more descriptive titles.

What keywords does Darius Cooks rank on?

Weighted by views, the topics this channel actually pulls traffic on are: blog, case, save, need, some, salad, spaghetti, black. These are the lanes it owns - and the ones a similar channel competes against.

How often does Darius Cooks post, and when?

Darius Cooks publishes about 9.2 videos a week. Its views concentrate on Tue, Fri, Sun, and thin out on Mon. The single best-performing slot is Tue around 21:00.

Views by day of week
Sun
908K
Mon
741K
Tue
3.1M
Wed
865K
Thu
823K
Fri
977K
Sat
788K

How long are Darius Cooks's videos?

Typical uploads run about 4 minutes. Broken down by length, its under 5 min videos perform best (29K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
29K
5-10m
900
10-20m
4K
20m+
6K

How does Darius Cooks compare to other cooking channels?

At 14K median views, Darius Cooks sits below the typical cooking channel we track (22K) - there is headroom.

Darius Cooks's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Darius Cooks pulls roughly 545K long-form views a month, which at a typical $1-4 RPM works out to an estimated $545-$2K a month in ad revenue (about $7K-$26K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Darius Cooks make next?

Copy what already works here, not generic advice: lean on the under 5 min format, ship on Tue, and build titles around its proven words (blog, some). The median is the bar - the goal of every upload is to clear 14K views.

Darius Cooks stats at a glance

Subscribers466K
Total views56M
Videos published2K
Average views / video23K
Engagement rate8.1%
Uploads per week9.2
Typical length4 min
On YouTube since2008 (18 yrs)

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Public YouTube data for Darius Cooks, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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