Cooking · channel analysis

Cooking with Chef Shani - what's actually working, and what isn't

Cooking · 7-min uploads · 499K subscribers · started 2021 · ~1.8/week
Est. ad revenue$166–$665/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 193 public uploads. One of the best cooking youtube channels we track. Visit Cooking with Chef Shani on YouTube →

In Cooking with Chef Shani's own words
I am Shani. I have been in the culinary industry for about 14 years. I am a chef, restaurateur, and graduate of commercial cookery and hospitality management, living in Australia. In my work, I am always lucky to try and learn about multicultural food. Having lived in different countries and societies has pushed me to Based in AU

How does Cooking with Chef Shani perform on YouTube?

This channel runs on hits: its top 10% of videos pull 46% of all views, so the median upload (14K views) is the floor and the big numbers are the exception.

14K
median views
27.9×
top vs median
23%
hit rate (2×+)
46%
views from top 10%

What is Cooking with Chef Shani's most popular video?

Its biggest hit is "මේ කරපිංචා මිශ්රණයෙන් කරන්න පුලුවන් දේවල් ඔයාල දන්නවනන්..?Super tasty, Spicy Curry Leaves Mixture." at 397K views - 27.9× the channel median. The other top performers:

Video titleViews
මේ කරපිංචා මිශ්රණයෙන් කරන්න පුලුවන් දේවල් ඔයාල දන්නවනන්..?Super tasty, Spicy Curry Leaves Mixture.397K
රසය, තෙතමනය අඩුවක් නැති ,ඕන කෙනෙකුට ඇස් වහගෙන හදන්න පුළුවන්, ලෝකෙ ලේසිම, චොක්ලට් කේක් එක.270K
කෑලි කපන පදමට හදන,සුපිරිම ඔරිජිනල් වටලප්පන් රෙසිපිය.Original SriLankan Watalappam recipe.Watalappan257K

Which titles work best for Cooking with Chef Shani - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
මේ කරපිංචා මිශ්රණයෙන් කරන්න පුලුවන් දේවල් ඔයාල දන්නවනන්..?Super tasty, Spicy Curry Leaves Mixture.397K
රසය, තෙතමනය අඩුවක් නැති ,ඕන කෙනෙකුට ඇස් වහගෙන හදන්න පුළුවන්, ලෝකෙ ලේසිම, චොක්ලට් කේක් එක.270K
කෑලි කපන පදමට හදන,සුපිරිම ඔරිජිනල් වටලප්පන් රෙසිපිය.Original SriLankan Watalappam recipe.Watalappan257K
සතිය ලේසි කරගන්න, සති අන්තයෙ පැය කීපයක කරන වැඩ. My busy weekends are like.159K
හරියටම 1Kg වෙන්න හොඳ උසකට පුලුන් වගේ බටර් කේක් එකක් හදාගන්න විදිහ අද ඉගෙන ගමු. Exact 1Kg Butter Cake136K
දන්නවද ? පරිප්පු කෝප්පෙකින් මේ වගේ රසම රස වඩේ පිඟානක්ම හදාගන්න පුලුවන්.Red Lentil wade.134K
පවුලෙ හැමෝටම මේ වගේ පෝෂණිය ,උණුසුම් එළවලු නුඩ්ල්ස් සුප් එකක් හදල දෙන්න.Vegetables & Noodles Soup.103K
උකු ටින් කිරි වලින් 25 දෙනෙකුට ඇතිවෙන්න කැරමල් පුඩින් හදන රෙසිපිය. Condensed Milk Caramel Pudding.102K
තේ කහටෙන් පාට කරල හදපු ,පුදුම රසක් තියෙන ,මාරම සොෆ්ට්, රටඉඳි කේක් එකක්, හදන්න ඕන අයට. Dates Cake.81K
ලේසියෙන් හපල කන්න, නියම පදමට,කිරි රසට හදපු රුලං පොල් ටොෆි. Semolina & Coconut Toffee.80K

And the uploads that underperformed for this channel:

Video titleViews
මේදා නත්තල් මේසෙට, මේ විදිහට චොක්ලට් පයින් කෝන්ස් හදාගන්න. Chocolate Pinecones, Xmas recipes.7K
අලයි,කැරටුයි එක්ක,සරල වුනත්,රසට කන්න හදපු එළවලු සලාදය.Baked potato and carrot salad.Healthy Dinner.7K
මේවට තමා පුදුම රස කෑම කියන්නෙ.අලයි , කරවලයි එක්ක තෙල් දාපු ලූණු මල් ව්යාංජනය Tempered Onion Flowers7K
දරුවොත් එක්ක දවස් දෙකක් පොලව යටදි ගත්ත ජීවිතේ අමතක නොවන අත්දැකීම.Melbourne to Uluru Road Trip Epi-027K
දැක්ක ගමන් ඕන කෙනෙකුට ආස හිතෙන, කොමඩු ජෙලි ඩෝනට්. Watermelon Jelly Donut.7K
ගුණදායක,මිලෙන් වැඩි,පරළු පාන් එකක් ගෙදරදිම හදමුද? Paralu paan,Whole wheat bread.Atta btead.7K
තැඹිලිම තැඹිලි පාට ,සැමන් මාළු කරියක් රසට හදන විදිහ.Delicious Salmon Curry.7K
සමහරු කොහොම ඉව්වත් රස නෑ කියන, මඩු මාළු ,මෙහෙම උයල බලන්නකො රස. Madu malu / Sting ray / Skate curry.7K
කඩෙන් ගේන Frozen රොටියෙන් ක්ෂණිකව හදන පීසා එක .අවන් එකේ, Airfryer එකේ වගේම ලිපෙත් හදන හැටි බලන්න.7K
උදෙන්ම දොඩම් ගොඩකට යටවෙලා ඉන්නෙ..🍊🍋🍋🟩🍊🍋🍋🟩දැකල තියෙනවද බලන්නකො මේ වර්ග.. Citrus varieties.7K

The title patterns that win here

  • Its winning titles run about 14 words; the ones that flop run 13. It gets away with longer, more descriptive titles.

What keywords does Cooking with Chef Shani rank on?

Weighted by views, the topics this channel actually pulls traffic on are: super, curry, cake, spicy, tasty, leaves, mixture, pudding. These are the lanes it owns - and the ones a similar channel competes against.

How often does Cooking with Chef Shani post, and when?

Cooking with Chef Shani publishes about 1.8 videos a week. Its views concentrate on Mon, Wed, Tue, and thin out on Sat. The single best-performing slot is Mon around 4:00.

Views by day of week
Sun
387K
Mon
1.3M
Tue
893K
Wed
1.0M
Thu
634K
Fri
853K
Sat
125K

How long are Cooking with Chef Shani's videos?

Typical uploads run about 7 minutes. Broken down by length, its 10-20 min videos perform best (19K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
11K
5-10m
13K
10-20m
19K
20m+
7K

How does Cooking with Chef Shani compare to other cooking channels?

At 14K median views, Cooking with Chef Shani sits below the typical cooking channel we track (22K) - there is headroom.

Cooking with Chef Shani's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Cooking with Chef Shani pulls roughly 110K long-form views a month, which at a typical $1-4 RPM works out to an estimated $110-$440 a month in ad revenue (about $1K-$5K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Cooking with Chef Shani make next?

Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Mon, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 14K views.

Cooking with Chef Shani stats at a glance

Subscribers499K
Total views50M
Videos published701
Average views / video71K
Engagement rate4.3%
Uploads per week1.8
Typical length7 min
On YouTube since2021 (5 yrs)

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Public YouTube data for Cooking with Chef Shani, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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