Cooking · channel analysis

Cooking Everyday - what's actually working, and what isn't

Cooking · 3-min uploads · 582K subscribers · started 2021 · ~1.8/week
Est. ad revenue$98–$393/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 45 public uploads. One of the best cooking youtube channels we track. Visit Cooking Everyday on YouTube →

In Cooking Everyday's own words
Welcome to my second channel! Hello everyone, my name is Helly. I originally started Helly's Simple Recipe channel due to my love of baking, and the desire to share some of my favorite recipes with the world. I now realized there are so many new and exciting recipes I want to try and share. This is where the Cooking EvBased in CA

How many views does Cooking Everyday actually get?

This channel runs on hits: its top 10% of videos pull 61% of all views, so the median upload (8K views) is the floor and the big numbers are the exception.

8K
median views
1594.4×
top vs median
42%
hit rate (2×+)
61%
views from top 10%

What is Cooking Everyday's most popular video?

Its biggest hit is "If you have 1 cup of oats and 2 eggs, make this 5 minutes recipe for breakfast" at 13M views - 1594.4× the channel median. The other top performers:

Video titleViews
If you have 1 cup of oats and 2 eggs, make this 5 minutes recipe for breakfast13M
It's so delicious that I make this almost every weekend! A simple broccoli recipe6.8M
1 Tomato with 3 eggs! Quick breakfast in 5 minutes. Super easy and delicious omelet recipe6.6M

Which titles work best for Cooking Everyday - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
If you have 1 cup of oats and 2 eggs, make this 5 minutes recipe for breakfast13M
It's so delicious that I make this almost every weekend! A simple broccoli recipe6.8M
1 Tomato with 3 eggs! Quick breakfast in 5 minutes. Super easy and delicious omelet recipe6.6M
If you have 1 banana and 2 eggs, make this 5 minutes recipe for breakfast5.5M
¡Solo vierte huevos en la tortilla y el resultado será increíble! Sencillo y delicioso4.0M
I make these for my family when I'm short on time! 4 easy and delicious instant noodle recipes4.0M
If you have 1 cup of oats, make this recipe in just 5 minutes! Perfect for breakfast3.9M
If you have 1 cup of OATS and 1 APPLE, make this 5 minutes recipe for breakfast. Easy and delicious3.4M
1 can of corn with 1 egg and your kids will be asking for this snack everyday3.1M

And the uploads that underperformed for this channel:

Video titleViews
Better Than Restaurant Pasta! Easy Homemade Meat Sauce Recipe3K
An Old & Popular Breakfast Ready in Minutes! Super Simple & Delicious3K
Better Than Tortillas! I Make This Flatbread Recipe 3 Times a Week! No Flour, No Frying2K
Better Than Restaurant Juicy Air Fryer Steak in Minutes2K
Pour This Over Chicken Wings and Everyone Will Ask for the Recipe!1K
Pour 2 Eggs Over Tomatoes and You'll Love the Result! Easy Tortilla Recipe1K
I Make This Tortilla Breakfast Again and Again! Simple and Delicious285
Do You Have One Loaf of Bread at Home? This Recipe Is Better Than Pizza!268
When I Don't Feel Like Cooking, I Make These 2 Easy Pasta Dinners!226

The title patterns that win here

  • Words that show up in winners, not flops: cup oats have minutes breakfast.
  • Numbers pull the click here: 78% of its winners use one ("3-ingredient", "in 10 minutes") vs 33% of its flops.
  • Its winning titles run about 17 words; the ones that flop run 12. It gets away with longer, more descriptive titles.

What keywords does Cooking Everyday rank on?

Weighted by views, the topics this channel actually pulls traffic on are: breakfast, minutes, eggs, have, delicious, cup, oats, quick. These are the lanes it owns - and the ones a similar channel competes against.

How often does Cooking Everyday post, and when?

Cooking Everyday publishes about 1.8 videos a week. Its views concentrate on Tue, Sat, Wed, and thin out on Fri. The single best-performing slot is Tue around 12:00.

Views by day of week
Sun
0
Mon
0
Tue
140K
Wed
8K
Thu
0
Fri
226
Sat
51K

How long are Cooking Everyday's videos?

Typical uploads run about 3 minutes. Broken down by length, its under 5 min videos perform best (8K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
8K
5-10m
3K
10-20m
4.0M

How does Cooking Everyday compare to other cooking channels?

At 8K median views, Cooking Everyday sits below the typical cooking channel we track (22K) - there is headroom.

How much does Cooking Everyday make? (estimated)

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Cooking Everyday pulls roughly 65K long-form views a month, which at a typical $1-4 RPM works out to an estimated $65-$260 a month in ad revenue (about $780-$3K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Cooking Everyday make next?

Copy what already works here, not generic advice: lean on the under 5 min format, ship on Tue, and build titles around its proven words (cup, oats, have). The median is the bar - the goal of every upload is to clear 8K views.

Cooking Everyday stats at a glance

Subscribers582K
Total views150M
Videos published467
Average views / video321K
Engagement rate2%
Uploads per week1.8
Typical length3 min
On YouTube since2021 (5 yrs)

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Public YouTube data for Cooking Everyday, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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