ChefSteps - what's actually working, and what isn't
Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 68 public uploads. One of the recipe youtube channels we track. Visit ChefSteps on YouTube →
How many views does ChefSteps actually get?
This channel is consistent: no single hit carries it (top 10% of videos = 39% of views), so the median upload of 117K views is the real story.
What is ChefSteps's most popular video?
Its biggest hit is "How to Make Mind-Blowingly Delicious Burgers with Sous Vide" at 1.2M views - 10.3× the channel median. The other top performers:
| Video title | Views |
|---|---|
| How to Make Mind-Blowingly Delicious Burgers with Sous Vide | 1.2M |
| Mastering Leg of Lamb: A Stress-Free Technique for a Stunning Feast | 789K |
| Tender, Flaky Salmon Filets with Sous Vide | 635K |
Which titles work best for ChefSteps - and which flop?
Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:
And the uploads that underperformed for this channel:
The title patterns that win here
- Words that show up in winners, not flops:
sousvidetender. - Its winning titles run about 8 words; the ones that flop run 7. It gets away with longer, more descriptive titles.
What keywords does ChefSteps rank on?
Weighted by views, the topics this channel actually pulls traffic on are: sous, vide, chefsteps, tender, delicious, chicken, burgers, mind-blowingly. These are the lanes it owns - and the ones a similar channel competes against.
How often does ChefSteps post, and when?
ChefSteps publishes about 2.9 videos a week. Its views concentrate on Sun, Fri, Wed, and thin out on Thu. The single best-performing slot is Sun around 12:00.
How long are ChefSteps's videos?
Typical uploads run about 3 minutes. Broken down by length, its 5-10 min videos perform best (352K median views) - the format worth leaning into on this channel.
How does ChefSteps compare to other cooking channels?
At 117K median views, ChefSteps runs above the typical cooking channel we track (22K). It is outperforming its niche.
How much does ChefSteps make? (estimated)
Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, ChefSteps pulls roughly 1.5M long-form views a month, which at a typical $1-4 RPM works out to an estimated $1K-$6K a month in ad revenue (about $18K-$70K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.
What should a channel like ChefSteps make next?
Copy what already works here, not generic advice: lean on the 5-10 min format, ship on Sun, and build titles around its proven words (sous, vide, tender). The median is the bar - the goal of every upload is to clear 117K views.
ChefSteps stats at a glance
| Subscribers | 1.4M |
| Total views | 192M |
| Videos published | 810 |
| Average views / video | 237K |
| Engagement rate | 1.7% |
| Uploads per week | 2.9 |
| Typical length | 3 min |
| On YouTube since | 2012 (14 yrs) |
Want this read on your own channel?
See which of your titles win, which topics are rising in your niche, and whether an idea will beat your own median - free.
Analyze your channel - free →Public YouTube data for ChefSteps, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.