Cooking · channel analysis

Chef D Wainaina - what's actually working, and what isn't

Cooking · 10-min uploads · 436K subscribers · started 2020 · ~0.9/week
Est. ad revenue$76–$303/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 186 public uploads. One of the cooking youtube channels we track. Visit Chef D Wainaina on YouTube →

Chef D Wainaina's YouTube stats: views and performance

This channel runs on hits: its top 10% of videos pull 89% of all views, so the median upload (13K views) is the floor and the big numbers are the exception.

13K
median views
807.9×
top vs median
30%
hit rate (2×+)
89%
views from top 10%

What is Chef D Wainaina's most popular video?

Its biggest hit is "How to make Soft and Fluffy Chapati | Soft Layered Chapati | Paratha | Roti" at 10M views - 807.9× the channel median. The other top performers:

Video titleViews
How to make Soft and Fluffy Chapati | Soft Layered Chapati | Paratha | Roti10M
You will want to make your OWN Samosa Wraps at Home | Chef D Wainaina4.0M
Super Soft and Layered Butter Chapati | Soft Paratha | Roti | How to make soft chapati at home2.7M

Which titles work best for Chef D Wainaina - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
How to make Soft and Fluffy Chapati | Soft Layered Chapati | Paratha | Roti10M
You will want to make your OWN Samosa Wraps at Home | Chef D Wainaina4.0M
Super Soft and Layered Butter Chapati | Soft Paratha | Roti | How to make soft chapati at home2.7M
Best Pepper Steak Recipe | Easy Beef Stir Fry | Fluffy Basmati Rice Recipe |Steak and Pepper2.2M
Make Chicken Potatoes and Onions this way for a delicious meal | Kenyan Chicken Platter |1.4M
Try this Ghee Soft Layered Chapati Recipe, its amazing! | Chapati Recipe | Best Ghee Paratha 2022593K
This Chicken Stew with Mediterranean Flavors is comforting and warms Your Tummy!! | Chicken Paprika433K
Try this Black Eyed Peas, Its so Good and Comforting | Baazi wa Nazi | Vegetarian425K
Chickpeas Quinoa and Lots Vegetables Stir Fry Recipe, so Healthy | Vegetarian | Vegan295K
Goat dry Fry Recipe | Goat Masala Recipe | Mbuzi Dry Fry276K

And the uploads that underperformed for this channel:

Video titleViews
Roti Recipe with just Flour, salt and oil, just so tasty | Soft Layered Roti | whole wheat Chapati6K
Delicious Chana Masala Recipe for any day of the week | Chickpea Masala6K
You Have to Try This Vegetable Curry | blackened Salmon | Brown Rice | Curry Recipe6K
Lamb Shanks Curry | Braised Lamb Shanks | Kenyan Ugali and Sukuma Wiki6K
RICE AND BEANS RECIPE | RICE and Kidney Beans | WALI MAHARAGWE6K
Lemon Pepper Chicken Thighs | Pepper Chicken Recipe | ONE POT COOKING | Chef Wainaina6K
You'll love this Moist Coconut Bundt Cake Recipe, so Tropical | Bundt Pound Cake | Coconut Cake6K
Chicken Broccoli Stir Fry | | Chicken and Broccoli Sauté6K
Sweet Potato and Cauliflower Soup | Comforting Sweet Potato Cauliflower Soup Recipe6K
LAMB LEG ROAST, HOLIDAY MENU | LAMB ROAST CHRISTMAS MENU | CHRISTMAS SIDES | Chef Wainaina6K

The title patterns that win here

  • Its winning titles run about 15 words; the ones that flop run 13. It gets away with longer, more descriptive titles.

What keywords does Chef D Wainaina rank on?

Weighted by views, the topics this channel actually pulls traffic on are: chapati, soft, paratha, layered, roti, fluffy, home, chef. These are the lanes it owns - and the ones a similar channel competes against.

How often does Chef D Wainaina post, and when?

Chef D Wainaina publishes about 0.9 videos a week. Its views concentrate on Tue, Fri, Wed, and thin out on Sat. The single best-performing slot is Tue around 14:00.

Views by day of week
Sun
2.8M
Mon
923K
Tue
12M
Wed
4.1M
Thu
1.8M
Fri
6.1M
Sat
214K

How long are Chef D Wainaina's videos?

Typical uploads run about 10 minutes. Broken down by length, its 10-20 min videos perform best (18K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
9K
5-10m
9K
10-20m
18K
20m+
90K

How does Chef D Wainaina compare to other cooking channels?

At 13K median views, Chef D Wainaina sits below the typical cooking channel we track (22K) - there is headroom.

What is Chef D Wainaina's net worth and estimated earnings?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Chef D Wainaina pulls roughly 50K long-form views a month, which at a typical $1-4 RPM works out to an estimated $50-$200 a month in ad revenue (about $600-$2K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Chef D Wainaina make next?

Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Tue, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 13K views.

Chef D Wainaina stats at a glance

Subscribers436K
Total views33M
Videos published244
Average views / video135K
Engagement rate4.7%
Uploads per week0.9
Typical length10 min
On YouTube since2020 (6 yrs)

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Public YouTube data for Chef D Wainaina, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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