Cooking · channel analysis

CHEF AJ - what's actually working, and what isn't

Cooking · 60-min uploads · 250K subscribers · started 2010 · ~3.5/week
Est. ad revenue$87–$348/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 51 public uploads. One of the best cooking youtube channels we track. Visit CHEF AJ on YouTube →

In CHEF AJ's own words
Hi! I'm Chef AJ, the Queen of quick and easy cooking. I've been devoted to a plant-exclusive diet for over 48 years. I was the host of Healthy Living with CHEF AJ on Foody TV. I'm the author of Four bestselling books: Sweet Indulgence, The Secrets to Ultimate Weight Loss, Own Your Health and The 10th Anniversary EditioBased in US

What are CHEF AJ's average views?

This channel runs on hits: its top 10% of videos pull 56% of all views, so the median upload (4K views) is the floor and the big numbers are the exception.

4K
median views
18.2×
top vs median
31%
hit rate (2×+)
56%
views from top 10%

What is CHEF AJ's most popular video?

Its biggest hit is "I Ate PERFECTLY for Over 15 Years... Here's the Truth No One Wants to Hear" at 70K views - 18.2× the channel median. The other top performers:

Video titleViews
I Ate PERFECTLY for Over 15 Years... Here's the Truth No One Wants to Hear70K
The News I Was NOT Hoping to Hear - What the Biopsy Revealed61K
I Added Sugar, Oil & Salt to My Diet... Here's What Happened49K

Which titles work best for CHEF AJ - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
I Ate PERFECTLY for Over 15 Years... Here's the Truth No One Wants to Hear70K
The News I Was NOT Hoping to Hear - What the Biopsy Revealed61K
I Added Sugar, Oil & Salt to My Diet... Here's What Happened49K
Did a Plant-Based Diet Fail Me? Cancer Update & Hard Decisions Ahead with Dr. Matt Lederman48K
The Chef and The Dietitian - Episode 55 - Kale in a Pressure Cooker30K
👉 Did My Lung Cancer Treatment Work? My PEF Ablation Results with Dr. Justin Thomas25K
How to Air Fry Cauliflower in a Pressure Cooker | Cooking with Chef AJ!21K
Catching Up With Chuck Carroll After His Gastric Bypass Reversal Surgery17K
How Strict Must Your Plant-Based Diet Be? Heart Disease, Psychedelics & More with Dr. Doug Lisle15K
Getting Real with Chef AJ: Living Well Without Perfection15K

And the uploads that underperformed for this channel:

Video titleViews
Heart Disease Myth901
Mood and Microbiome with Dr. Will Bulsiewicz and Chuck Carroll899
The Doctor Is In: Q&A with Ron Weiss, MD876
From Early Detection to Everyday Awe: Medicine for a Fully Alive Life with Dr. Dawn Mussallem797
Fast cheese sauce from potato flakes570
Instant Pot: 4 minute rice433
Air Fryer: Is it worth it?395
Steam Japanese Sweet Potatoes in 40 minutes342
Daylight Savings Time: The Good, The Bad & The Ugly With Dr Roger Seheult252
Greek Salad with Homemade Feta Cheese (VEGAN and OIl-Free) From with Linda Tyler and Donna Spencer185

The title patterns that win here

  • Words that show up in winners, not flops: diet.
  • Its winning titles run about 14 words; the ones that flop run 9. It gets away with longer, more descriptive titles.
  • Questions work: 27% of its winners are phrased as a question.

What keywords does CHEF AJ rank on?

Weighted by views, the topics this channel actually pulls traffic on are: hear, diet, what, cancer, chef, one, did, over. These are the lanes it owns - and the ones a similar channel competes against.

How often does CHEF AJ post, and when?

CHEF AJ publishes about 3.5 videos a week. Its views concentrate on Mon, Tue, Fri, and thin out on Sat. The single best-performing slot is Mon around 21:00.

Views by day of week
Sun
16K
Mon
112K
Tue
34K
Wed
13K
Thu
15K
Fri
22K
Sat
12K

How long are CHEF AJ's videos?

Typical uploads run about 60 minutes. Broken down by length, its 20 min+ videos perform best (4K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
433
5-10m
30K
10-20m
13K
20m+
4K

How does CHEF AJ compare to other cooking channels?

At 4K median views, CHEF AJ sits below the typical cooking channel we track (22K) - there is headroom.

How much money does CHEF AJ make on YouTube?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, CHEF AJ pulls roughly 58K long-form views a month, which at a typical $1-4 RPM works out to an estimated $58-$230 a month in ad revenue (about $696-$3K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like CHEF AJ make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Mon, and build titles around its proven words (diet). The median is the bar - the goal of every upload is to clear 4K views.

CHEF AJ stats at a glance

Subscribers250K
Total views43M
Videos published3K
Average views / video13K
Engagement rate6.8%
Uploads per week3.5
Typical length60 min
On YouTube since2010 (16 yrs)

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Public YouTube data for CHEF AJ, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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