Cooking · channel analysis

Backyard Chef - what's actually working, and what isn't

Cooking · 12-min uploads · 436K subscribers · started 2020 · ~7.3/week
Est. ad revenue$658–$3K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 81 public uploads. One of the cooking youtube channels we track. Visit Backyard Chef on YouTube →

In Backyard Chef's own words
This channel shows how food is made-from home-cooked meals to street food favourites-without the fuss. I want to share the heart of cooking, learned through years in kitchens and on the streets. I've cooked in European, Indian, and Chinese restaurants. My love for Asian food began there. I arrived in Thailand twenty yeBased in GB

How does Backyard Chef perform on YouTube?

This channel runs on hits: its top 10% of videos pull 74% of all views, so the median upload (14K views) is the floor and the big numbers are the exception.

14K
median views
72.7×
top vs median
22%
hit rate (2×+)
74%
views from top 10%

What is Backyard Chef's most popular video?

Its biggest hit is "The Cheapest Curry You'll Ever Make -Costs Pennies... and Tastes Unreal!" at 1.0M views - 72.7× the channel median. The other top performers:

Video titleViews
The Cheapest Curry You'll Ever Make -Costs Pennies... and Tastes Unreal!1.0M
I Added One Ingredient to My Air Fryer Chips....Wow!614K
One Tin of Chickpeas....Gone in Minutes!344K

Which titles work best for Backyard Chef - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
The Cheapest Curry You'll Ever Make -Costs Pennies... and Tastes Unreal!1.0M
I Added One Ingredient to My Air Fryer Chips....Wow!614K
One Tin of Chickpeas....Gone in Minutes!344K
How to Make the Perfect Creamy Cheese Sauce: Step-by-Step Guide273K
Forget Pizza Dough...This Is Better165K
SLOW Cooker GREEK Yogurt - FOOLPROOF Method!135K
Do you remember this The Forgotten Chip Shop and home Classic93K
Two Packets of Noodles...Gone in Minutes!89K
Creamed Tuna & Rice - The Forgotten Budget Dinner That Fed a Generation87K
The Dessert We All Forgot About79K

And the uploads that underperformed for this channel:

Video titleViews
Easily The Fastest Mashed Potatoes You'll Ever Make393
It's the Dressing That Makes This Pasta Salad!383
Steak Frites....Stop Overpaying!381
Nobody Believes These Apple Pies Aren't Pastry377
These Welsh Oggies Might Be Better Than Cornish Pasties372
I Turned a Cauliflower Into THIS!363
I Used Bacon Fat Instead of Butter....WOW!363
When I Can't Be Bothered....I Make This One Pan Chicken Pasta361
This Is Exactly How I Make Perfect Roast Potatoes in an Air Fryer360
I Put a Full Breakfast Inside a Hash Brown!328

The title patterns that win here

  • Its winning titles run about 9 words; the ones that flop run 8. It gets away with longer, more descriptive titles.

What keywords does Backyard Chef rank on?

Weighted by views, the topics this channel actually pulls traffic on are: ever, curry, one, cheapest, costs, pennies, tastes, unreal. These are the lanes it owns - and the ones a similar channel competes against.

How often does Backyard Chef post, and when?

Backyard Chef publishes about 7.3 videos a week. Its views concentrate on Wed, Sat, Tue, and thin out on Thu. The single best-performing slot is Wed around 16:00.

Views by day of week
Sun
129K
Mon
124K
Tue
300K
Wed
695K
Thu
114K
Fri
164K
Sat
535K

How long are Backyard Chef's videos?

Typical uploads run about 12 minutes. Broken down by length, its 5-10 min videos perform best (29K median views) - the format worth leaning into on this channel.

Median views by video length
under 5m
14K
5-10m
29K
10-20m
14K
20m+
1.0M

How does Backyard Chef compare to other cooking channels?

At 14K median views, Backyard Chef sits below the typical cooking channel we track (22K) - there is headroom.

Backyard Chef's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Backyard Chef pulls roughly 436K long-form views a month, which at a typical $1-4 RPM works out to an estimated $436-$2K a month in ad revenue (about $5K-$21K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.

What should a channel like Backyard Chef make next?

Copy what already works here, not generic advice: lean on the 5-10 min format, ship on Wed, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 14K views.

Backyard Chef stats at a glance

Subscribers436K
Total views66M
Videos published2K
Average views / video41K
Engagement rate9.4%
Uploads per week7.3
Typical length12 min
On YouTube since2020 (6 yrs)

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Public YouTube data for Backyard Chef, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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