America's Test Kitchen - what's actually working, and what isn't
Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is the honest read, from 208 public uploads. One of the cooking youtube channels we track. Visit America's Test Kitchen on YouTube →
What are America's Test Kitchen's average views?
This channel runs on hits: its top 10% of videos pull 59% of all views, so the median upload (69K views) is the floor and the big numbers are the exception.
What is America's Test Kitchen's most popular video?
Its biggest hit is "The Only Scrambled Eggs Recipe You'll Ever Need | Techniquely with Lan Lam" at 3.0M views - 43.8× the channel median. The other top performers:
Which titles work best for America's Test Kitchen - and which flop?
Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:
And the uploads that underperformed for this channel:
The title patterns that win here
- Its winning titles run about 11 words; the ones that flop run 12. Shorter and sharper wins here.
- Questions work: 24% of its winners are phrased as a question.
What keywords does America's Test Kitchen rank on?
Weighted by views, the topics this channel actually pulls traffic on are: techniquely, lan, lam, kitchen, test, america's, ever, chicken. These are the lanes it owns - and the ones a similar channel competes against.
How often does America's Test Kitchen post, and when?
America's Test Kitchen publishes about 5.6 videos a week. Its views concentrate on Sat, Wed, Sun, and thin out on Thu. The single best-performing slot is Sat around 16:00.
How long are America's Test Kitchen's videos?
Typical uploads run about 8 minutes. Broken down by length, its 20 min+ videos perform best (83K median views) - the format worth leaning into on this channel.
How does America's Test Kitchen compare to other cooking channels?
At 69K median views, America's Test Kitchen runs above the typical cooking channel we track (22K). It is outperforming its niche.
How much money does America's Test Kitchen make on YouTube?
Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, America's Test Kitchen pulls roughly 1.7M long-form views a month, which at a typical $1-4 RPM works out to an estimated $2K-$7K a month in ad revenue (about $20K-$80K a year). Treat it as a ballpark, not a payslip - real creator income varies wildly.
What should a channel like America's Test Kitchen make next?
Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Sat, and build titles around its proven words. The median is the bar - the goal of every upload is to clear 69K views.
America's Test Kitchen stats at a glance
| Subscribers | 3.0M |
| Total views | 675M |
| Videos published | 3K |
| Average views / video | 201K |
| Engagement rate | 0.6% |
| Uploads per week | 5.6 |
| Typical length | 8 min |
| On YouTube since | 2007 (19 yrs) |
Want this read on your own channel?
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Analyze your channel - free →Public YouTube data for America's Test Kitchen, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.