Cooking ยท head-to-head
People Vs Food VS H Hebbars Kitchen
Two cooking channels, compared on the numbers that actually move a video rather than subscriber vanity. People Vs Food sits at 13M subscribers with a typical 213K views per upload; Hebbars Kitchen at 8.0M with about 37K. Below is the full head-to-head plus the titles that win for each.
It splits depending on what you care about. Hebbars Kitchen is the more consistent - a 31% hit-rate means a bigger share of its uploads break out past 2x its median. People Vs Food has the bigger reach, pulling a typical 213K views against 37K. Consistent breakouts vs raw reach - pick your goal.
| Metric | People Vs Food | Hebbars Kitchen |
|---|---|---|
| Subscribers | 13M | 8.0M |
| Median views / video | 213K | 37K |
| Hit-rate (beats 2x median) | 7% | 31% |
| Top-video share | 45% | 77% |
| Est. ad revenue / mo | $4Kโ$18K | $2Kโ$8K |
| Uploads / week | 3.2 | 8.2 |
| Typical length | 31 min | 2 min |
| Started | 2013 | 2015 |
The words that keep showing up in each channel's winning titles differ too: People Vs Food leans on try, americans, first, time, while Hebbars Kitchen leans on style, rice, lunch, minutes. Open either channel for the full breakdown of what wins versus flops.