Tech · channel analysis

This is Tech Today - what's actually working, and what isn't

Tech · 12-min uploads · 500K subscribers · started 2016 · ~0.7/week
Est. ad revenue$232–$927/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 167 most recent of 1K long-form uploads. One of the tech YouTube channels we track. Visit This is Tech Today on YouTube →

In This is Tech Today's own words
As the host of "This is Tech Today," M. Brandon Lee delves into how technology intersects with our daily lives, businesses, and creative pursuits. Technology has permeated every aspect of our existence, changing how we work, play, interact, create, and live. We aim to better understand what...Based in US

This is Tech Today's YouTube stats: views and performance

This channel runs on hits: its top 10% of videos pull 59% of all views and its biggest is 62.7× the median, so the median upload (51K views) is the floor and the big numbers are the exception.

51K
median views
62.7×
top vs median
35%
hit rate (2×+)
59%
views from top 10%

What is This is Tech Today's most popular video?

Its biggest hit is "AUDIO ENGINEER Tries the WORLD'S BEST HEADPHONES for the First Time | Sennheiser HE-1" at 3.2M views - 62.7× the channel median. The other top performers:

Video titleViews
AUDIO ENGINEER Tries the WORLD'S BEST HEADPHONES for the First Time | Sennheiser HE-13.2M
THE DEFINITIVE Sony WH-1000XM5 Review & Comparison by an AUDIO ENGINEER3.0M
The BEST Wireless Earbuds of the Year: An AUDIO ENGINEER's Review1.8M

Which titles work best for This is Tech Today - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
AUDIO ENGINEER Tries the WORLD'S BEST HEADPHONES for the First Time | Sennheiser HE-13.2M
THE DEFINITIVE Sony WH-1000XM5 Review & Comparison by an AUDIO ENGINEER3.0M
The BEST Wireless Earbuds of the Year: An AUDIO ENGINEER's Review1.8M
TOP 23+ SAMSUNG GALAXY S23, S23 PLUS & S23 ULTRA Tips, Tricks - Hidden & Advanced Features1.6M
TOP 22+ SAMSUNG GALAXY S22, S22 PLUS & S22 ULTRA Tips, Tricks - Hidden & "Advanced Features"1.3M
Audio Engineer Tries the Bose QuietComfort Earbuds II1.2M
TOP 24+ SAMSUNG GALAXY S24, S24 PLUS & S24 ULTRA Tips, Tricks - Hidden & Advanced Features1.1M
AUDIO ENGINEER REVIEWS The Samsung Galaxy Buds 3 Pro (3 Month Review)935K
Sony ULT Wear and WH-1000XM5 Reviewed & Compared by an AUDIO ENGINEER787K
THE DEFINITIVE Sony LINKBUDS S Review & Comparison by an AUDIO ENGINEER768K

And the uploads that underperformed for this channel:

Video titleViews
Tesla Model Y Delivery Day Guide (Juniper/2026)17K
A REAL DAY in the Life TRAVELING with the Google PIXEL 7 PRO17K
The New Apple M1 iMac WASN'T MADE FOR YOU! (An Apple M1 iMac 2021 Review)17K
Samsung Galaxy S23 Ultra Hands-On First Impressions and Camera Samples!16K
ASMR UNBOXING: The Google Pixel 7 Pro and Pixel Watch16K
it's time for a change15K
The History of the Google Pixel Watch15K
Why Should You Buy the OnePlus 9 Pro or OnePlus 9? Don't Make a Mistake!15K
HANDS-ON With the NEW Razer Edge and Razer Blade 16 Mini-LED Laptop - CES 202314K
Apple Airpods Max: DON'T BUY THEM Without Knowing This First!14K

The words that win for This is Tech Today

These show up across its winners but barely in its flops - the angles this audience actually clicks: audio engineer galaxy samsung sony plus.

Which title patterns actually move the needle

Not a guess - the real view lift of each pattern across 167 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.

View lift by title pattern - This is Tech Today
Best / top / worst / ultimate18% of videos
+242%
Speaks to "you"8% of videos
-45%
Includes a year11% of videos
-35%
Asks a question11% of videos
-31%
An ALL-CAPS word71% of videos
+29%
The title formula for This is Tech Today

Lean on best / top / worst / ultimate and an all-caps word - they lift views the most on this channel. Go easy on speaks to "you".

Surprise: speaks to "you" costs this channel 45% here - the opposite of the usual "always do it" advice.

What keywords does This is Tech Today rank on?

Weighted by views, the topics this channel actually pulls traffic on are: audio engineer, samsung galaxy, review comparison, galaxy plus, plus ultra, ultra tips, tips tricks, tricks hidden. These are the lanes it owns - and the ones a similar channel competes against.

How often does This is Tech Today post, and when?

This is Tech Today publishes about 0.7 videos a week, most often on Tue.

Views by day of week
Sun
4
Mon
21
Tue
42
Wed
37
Thu
37
Fri
22
Sat
4

How long are This is Tech Today's videos?

Typical uploads run about 12 minutes. Broken down by length, its 20 min+ videos perform best (216K median views) - the format worth leaning into on this channel.

Median views by video length
20 min+
216K
10-20 min
52K
5-10 min
34K

How does This is Tech Today compare to other tech channels?

At 51K median views, This is Tech Today runs above the typical tech channel we track (26K). It is outperforming its niche.

What is This is Tech Today's net worth and estimated earnings?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, This is Tech Today pulls roughly 154K long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $154-$614 a month in ad revenue (about $1,842-$7,368 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.

What should a channel like This is Tech Today make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Tue, and build titles around its proven words (audio, engineer, galaxy). The median is the bar - the goal of every upload is to clear 51K views.

This is Tech Today stats at a glance

Subscribers500K
Total views133M
Videos published1K
Avg views (of 167 analyzed)189K
Uploads per week0.7
Typical length12 min
On YouTube since2016 (10 yrs)

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Public YouTube data for This is Tech Today, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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