Linus Tech Tips - what's actually working, and what isn't
Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 110 most recent of 8K long-form uploads. One of the tech YouTube channels we track. Visit Linus Tech Tips on YouTube →
What are Linus Tech Tips's average views?
This channel is steady: no single video runs away with it (top 10% of videos = 22% of views, biggest is 3.7× median), so the median upload of 1.0M views is the real story.
What is Linus Tech Tips's most popular video?
Its biggest hit is "Even Valve is Disappointed - Steam Machine Review" at 3.7M views - 3.7× the channel median. The other top performers:
| Video title | Views |
|---|---|
| Even Valve is Disappointed - Steam Machine Review | 3.7M |
| I Don't Think I Can Go Back To Windows... | 3.0M |
| I bought a TV with NO 'Smart' Features... | 2.9M |
Which titles work best for Linus Tech Tips - and which flop?
Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:
And the uploads that underperformed for this channel:
Which title patterns actually move the needle
Not a guess - the real view lift of each pattern across 110 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.
Its biggest drag is includes a year - worth avoiding.
What keywords does Linus Tech Tips rank on?
Weighted by views, the topics this channel actually pulls traffic on are: steam machine, amd ultimate, ultimate upgrade, linux challenge, was wrong, framework pro, years ago, build guide. These are the lanes it owns - and the ones a similar channel competes against.
How often does Linus Tech Tips post, and when?
Linus Tech Tips publishes about 5 videos a week, most often on Sun.
How long are Linus Tech Tips's videos?
Typical uploads run about 18 minutes. Broken down by length, its 20 min+ videos perform best (1.1M median views) - the format worth leaning into on this channel.
How does Linus Tech Tips compare to other tech channels?
At 1.0M median views, Linus Tech Tips runs above the typical tech channel we track (26K). It is outperforming its niche.
How much money does Linus Tech Tips make on YouTube?
Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Linus Tech Tips pulls roughly 22M long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $21,500-$86,000 a month in ad revenue (about $258,000-$1,032,000 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.
What should a channel like Linus Tech Tips make next?
Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Sun. The median is the bar - the goal of every upload is to clear 1.0M views.
Linus Tech Tips stats at a glance
| Subscribers | 17M |
| Total views | 9.7B |
| Videos published | 8K |
| Avg views (of 110 analyzed) | 1.2M |
| Engagement rate | 7.1% |
| Uploads per week | 5 |
| Typical length | 18 min |
| On YouTube since | 2008 (18 yrs) |
Want this read on your own channel?
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Analyze your channel - free →Public YouTube data for Linus Tech Tips, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.